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2025-208-E-Economic Dev-Capitol Holding Company-Advertising
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2025-208-E-Economic Dev-Capitol Holding Company-Advertising
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Last modified
5/29/2025 1:42:05 PM
Creation date
5/29/2025 1:41:54 PM
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Contract
Date
5/19/2025
Contract Starting Date
5/19/2025
Contract Ending Date
5/22/2025
Contract Document Type
Contract
Amount
$20,000.00
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campaign for the best results possible and depending upon the timing of signature/ inventory <br />availability. <br /> <br />Interactive Landing Page Enhancements <br />Addition of interactive elements on the Uproar Landing Page, including: <br />● Interactive map of Chapel Hill and the Uproar Festival of Art bus route <br />● Digital Sculpture Voting Mechanism <br />● (1) one round of review <br /> <br />These interactive capabilities are meant to help visitors find installations, offer a sculpture voting <br />capability, and promote dining, shopping, playing, and staying in Chapel Hill while visiting for the <br />Uproar Festival of Art. <br /> <br />Spotlight Article <br />One (1) sponsored content piece highlighting the Uproar Festival of Art. The article topic will be <br />agreed upon in collaboration with Capitol B and Chapel Hill Tourism. <br /> <br />Each sponsored content piece includes: <br />● A content hub to gather all Chapel Hill articles in one place with a dedicated URL. <br />● 500,000 article headline impressions <br /> <br /> <br /> <br />● Chapel Hill Tourism will provide Capitol B with all creative assets. <br />● All assets to follow the Chapel Hill Tourism brand guidelines. <br />● Capitol B will provide a campaign report following the completion of the project. <br />● Chapel Hill Tourism will provide target audience insights as available and needed for <br />digital targeting. <br />● Chapel Hill Tourism to implement interactive elements with embedded codes provided by <br />Capitol B. <br />● Chapel Hill Tourism will provide Capitol B with two contacts for sponsored content <br />quotes. <br />● Chapel Hill Tourism to provide ticket sales data <br />● Chapel Hill Tourism will provide timely feedback on key milestones with a 5-business-day <br />turnaround window. <br />● Multiple team members are welcome to provide feedback, however, Chapel Hill Tourism <br />will identify one (1) dedicated decision maker for asset approval. They will be the primary <br />point of contact throughout the project. <br /> <br /> <br />June 2025 <br />Project Kick-Off Call <br />Assumption <br />Timeline <br />Docusign Envelope ID: 34457B66-4BD3-468F-8004-5CF4D03854E8
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