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Capitol B + Chapel Hill Tourism <br />Advertising Scope <br />Client Name: Chapel Hill Tourism <br />Date Delivered: May 5, 2025 <br />Project Time Range: July-August 2025 <br />Project Name: Uproar Art Festival <br />Capitol B is excited to partner with Chapel Hill Tourism to promote the Uproar Festival of Public <br />Art, July 14th- August 23rd, 2025 <br />The goal of our support is to: <br />1.Increased attendance <br />2.Increase event awareness across North Carolina <br />Capitol B’s support of Chapel Hill Tourism for the Uproar Festival includes: <br />Targeted Digital Advertising <br />Capitol B will execute a 3-4 week strategic advertising campaign meant to increase event <br />attendance. Tactics and impression allocation for this advertising campaign can include: <br />Tactic Description & Impression Estimates <br />WRAL.com Adhesions 500,000 Impressions <br />WRAL.com Display 100,000 Impressions <br />WRAL.com Super Billboard One (1) WRAL.com homepage super billboard <br />days <br />WRAL Weather App Sponsorship 5% share of voice for the month of August <br />Impression allocation estimates and tactics may shift as the Capitol B team optimizes your <br />Scope Details <br />Project Summary <br />Project Description <br />Exhibit 1Docusign Envelope ID: 34457B66-4BD3-468F-8004-5CF4D03854E8