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35 <br /> Slide#5 <br /> VISITORS BUREAU FUND USES <br /> S4,000,000 <br /> $3,500,000 <br /> $3,000,000 <br /> $2,500,000 <br /> $2,000,000 $ K <br /> $1,500,000 $ K <br /> $1,165K $1 i4gK $264K $ <br /> $1,o00,0o0 JK $979K $355K <br /> $500.000 , , ' <br /> 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Rev <br /> Bud <br /> ■VB Personnel Costs ■VB Fixed Operating Costs ■VB Programmatic Operating Costs <br /> ■Net Arts/Outside Agency ■Payment Back to County <br /> — As revenues changed drastically, the county mostly <br /> reflected changes in Visitors Bureau's programmatic <br /> expenses ORANGE COUNTY <br /> • Advertising, Market Research, Promotions NORTH CAROLINA <br /> Commissioner Carter asked about the payment back to the county. She asked if it would <br /> hold steady. <br /> Kirk Vaughn said it would hold steady in FY26 and then would not continue. <br /> Slide #6 <br /> PERFORMANCE MEASURES OF VISITORS BUREAU <br /> • Visitors Bureau tracks how it supports Tourism & <br /> Travel for County <br /> — Visitor attraction at 25 key sites <br /> — Media coverage of county <br /> — Visitor and business inquiries <br /> — Tourism economic impact <br /> — Demand for hotels & meeting facilities <br /> — Publish visitor materials <br /> — Advertise small business and farms in county <br /> — Operate a walk-in visitor center <br /> — Business referrals <br /> ORANGE COUNTY <br /> NORTH CAROLINA <br />