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36 <br /> 1 Slide #7 <br /> PERFORMANCE MEASURES OF VISITORS BUREAU <br /> Performance Measures 2021-2022 1 2022-2023 2023-2024 2023.2024 2024.2026 <br /> Actual Actual I Budget Projected Budget <br /> Service:Tourism Communications <br /> Outcome Measure:Increased media coverage,visitation,and interest in visiting Orange County. <br /> Strategic Plan Priori : 6.Diverse and Vibrant Econom <br /> Build attraction visitations—The Visitors Bureau <br /> racks numbers of visitors visiting 25 major 1.78M 1.97M 2.11VI 2.1M 2.51A <br /> elect attractions throughout Orange County <br /> Media Stories on orange County—The Visitors <br /> Bureau sends press releases and works with <br /> ravel writers and digital influencers to write 247 276 250 250 260 <br /> stories about Orange County,Includes stories <br /> with and without Bureau assistance <br /> Fulfill inquiries of potential visitors and 3,040 3,500 4,500 4,725 <br /> business travelers <br /> Annual Tourlsm impact—Economic impact is <br /> measured by spending,employment,payroll $194M $236M $248M $248M $250M <br /> and tax revenues from the hos ital ty industry <br /> Service:Tourism Sales <br /> Outcome Measure:Increase number and variety of leads to hotel properties with meeting space. <br /> Strategic Plan Priority-, 6.Diverse and Vibrant Economy <br /> Definite meeting bookings 25 31 1 30 1 34 36 <br /> ales leads for hotels 98 154 1 100 1 125 135 <br /> FY 2025 Budget Document ORANGE COUNTY <br /> NORTH CAROLINA <br /> 2 <br /> 3 <br /> 4 Slide #8 <br /> CURRENT COMPLIANCE WITH GUIDELINES <br /> • Both in 2024 Actuals and 2025 Revised Budget, <br /> County easily exceeds stricter guidelines for <br /> Occupancy Tax usage. <br /> Revenue and Expenses FY 2024 Actuals IFY 2025 Revised Budget <br /> Town of Chapel Hill Contribution $ 457,439 $ 531,855 <br /> 2/3rd of Occupancy Tax $ 1,482,399 $ 1,526,871 <br /> Guideline Revenues $ 1,939,838 $ 2,058,726 <br /> Visitors Bureau Division Expenses $ 2,174,578 $ 2,860,149 <br /> Expenses Above Guidelines $ 234,740 $ 801,423 <br /> • Board could redirect funds for Tourism-related <br /> Expenditures and maintain 213rds rule. <br /> • Visitors Bureau would still have $1 M <br /> programmatic expense budget in FY 24 and.25 <br /> ORANGE COUNTY <br /> NORTH CAROLINA <br /> 5 <br /> 6 <br /> 7 <br />