Orange County NC Website
Browse       Search
35 <br /> 1 Slide #5 <br /> VISITORS BUREAU FUND USES <br /> $4.000.M <br /> $3.500.060 <br /> S3.a00.660 6 <br /> $2,$00.000 <br /> $2.010,000 <br /> $i„857N <br /> S1.500.000 $1,2"K <br /> s K $ K $87$K <br /> $1,000,000 <br /> $500.000 <br /> $- <br /> 2016 2417 2010 2019 2020 2021 2022 2023 2424 2025 Rev <br /> Bud <br /> •VB Personnel Costs ■VB Fixed Opemting Cos6s N VB Programmatic Operating Costs. <br /> •Net Arts/Outside Agency a Payment Back to County <br /> — As revenues changed drastically, the county mostly <br /> reflected changes in Visitors Bureau's programmatic <br /> expenses ORANGE COUNTY <br /> • Advertising, Market Research, Promotions NORTH CAROLINA <br /> 2 <br /> 3 Commissioner Carter asked about the payment back to the county. She asked if it would <br /> 4 hold steady. <br /> 5 Kirk Vaughn said it would hold steady in FY26 and then would not continue. <br /> 6 <br /> 7 Slide #6 <br /> PERFORMANCE MEASURES OF VISITORS BUREAU <br /> • Visitors Bureau tracks how it supports Tourism & <br /> Travel for County <br /> — Visitor attraction at 25 key sites <br /> — Media coverage of county <br /> — Visitor and business inquiries <br /> — Tourism economic impact <br /> — Demand for hotels & meeting facilities <br /> Publish visitor materials <br /> — Advertise small business and farms in county <br /> — Operate a walk-in visitor center <br /> — Business referrals <br /> ORANGE COUNTY <br /> NORTH C.AR01,INA <br /> 8 <br /> 9 <br /> 10 <br />