Agenda - 04-08-2025; 6 - Chapel Hill Orange County Visitors Bureau Advisory Board – Appointment Discussion

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10 ORANGE COUNTY BOARDS AND COMMISSIONS ANNUAL REPORT/WORK PLAN Board/Commission Name: Chapel Hill/Orange County Visitors Bureau Advisory Board *Note: Requesting March meeting time slot Report Period: January 2024-December 2024 The Board of Commissioners appreciates the dedication of all the volunteers on their boards and commissions and welcomes input from various boards and commissions throughout the year. Please complete the following information, limited to the front and back of this form. Other background materials may be provided as a supplement to, but not as a substitute for, this form. Person to address the BOCC and contact information: D.R. Bryan, Vice Chair, Bryan Properties, (919) 880-1478 Primary County Staff Contact Person: (919) 259-1658 How many times per month does this board/commission meet, including any special meetings and sub-committee meetings? Monthly, excluding July and December, for 1.5 hours each month. 10 meetings per year. Brief Statement of Board/Commission's Assigned Charge and Responsibilities. The mission of the Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community. What are your Board/Commission's most important accomplishments? • Orange County saw the highest increase in visitor spending out of all 100 North Carolina counties the prior year, 2023. • The nearly $267 million spent by visitors in Orange County in 2023 marked a 13% increase over the year before. • The Visitors Bureau serves to build and maintain the tourism industry in Orange County. • This year the Visitors Bureau increased focus on convention and business travelers through a national search engine marketing and communications program.