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PERFORMANCE MEASURES OF VISITORS BUREAU <br /> Performance Measures 2021-2022 2022-2023 2023-2024 2023-2024 2024-2025 <br /> Actual Actual Budget Projected Budget <br /> Service: Tourism Communications <br /> Outcome Measure: Increased media coverage, visitation, and interest in visiting Orange County. <br /> Strategic Plan Priority: 6. Diverse and Vibrant Economy <br /> Build attraction visitations —The Visitors Bureau <br /> tracks numbers of visitors visiting 25 major 1.78M 1.97M 2.1M 2.1M 2.5M <br /> select attractions throughout Orange County <br /> Media Stories on Orange County — The Visitors <br /> Bureau sends press releases and works with <br /> travel writers and digital influencers to write 247 276 250 250 260 <br /> stories about Orange County. Includes stories <br /> with and without Bureau assistance <br /> Fulfill inquiries of potential visitors and 31000 31500 41500 41725 <br /> business travelers <br /> Annual Tourism impact — Economic impact is <br /> measured by spending, employment, payroll $194M $236M $248M $248M $260M <br /> and tax revenues from the hospitality industry <br /> Service: Tourism Sales <br /> Outcome Measure: Increase number and variety of leads to hotel properties with meeting space. <br /> Strategic Plan Priority: 6. Diverse and Vibrant Economy <br /> Definite meeting bookings 25 31 30 34 36 <br /> Sales leads for hotels 98 154 100 125 135 <br /> FY 2025 Budget Document ORANGE COUNTY <br /> NORTH CAROLINA <br />