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Gensler | 40 Gensler | 41 <br />City of Citrus Heights, Sunrise Tomorrow <br />Community Engagement & Master Plan <br />City of Citrus Heights, CA <br />Gensler was tasked with setting development policy for the next <br />twenty years for a suburban community outside of Sacramento <br />through a specific planning process. The City of Citrus Heights <br />desired to make their decision process on this project more <br />inclusive and precise. As designers, this gave Gensler a role as <br />facilitators – designing processes to bring people and resources <br />together to arrive at the most preferred outcome for the future of <br />the Sunrise Mall site. <br />Impact <br />• Increased buy-in and excitement for the project <br />from community members, elected officials, and <br />developers <br />• Collected and analyzed thousands of data points <br />to better understand community issues and <br />preferred plan options and generate community- <br />led evaluation criteria <br />• Promoted alignment and shared values across <br />stakeholder groups and made the process <br />of design and development strategy more <br />transparent, effective, and impactful for the City <br />of Citrus Heights <br />• Engaged with over 400 people in-person and <br />more than 3,100 unique online users over 6 mo. <br />engagement <br />Highlights <br />• Gensler-designed, facilitated brainstorming <br />process used to create a compelling project <br />brand (Sunrise Tomorrow) in collaboration with <br />the City <br />• Deep-dive conversations with 50+ project <br />stakeholders including city residents, elected <br />officials, and representatives from regional <br />organizations <br />• Gensler-designed, interactive and user-friendly <br />co-creation experience with 300+ members of <br />the community to help shape the specific plan <br />vision early in the process <br />• Periodic interactive discussions with mall <br />ownership to share design progress and facilitate <br />feedback <br />• Virtual engagement platform with an “Idea <br />Wall” and interactive mapping feature to reach a <br />broader audience and respond to COVID-19 <br />100 acres <br />Completed 2021 <br />Services Provided <br />Community Engagement <br />Stakeholder Engagement <br />Master Planning <br />Urban Design <br />f.OCNC Experience & Qualificationsf.OCNC Experience & Qualifications <br />Docusign Envelope ID: EA417244-1B08-4F71-884E-045B78625FB7