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Gensler | 30 Gensler | 31 <br />Southwest Partnership <br />Community Engagement & Master Plan <br />Baltimore, MD <br />Southwest Baltimore has been disinvested in for a long period <br />of time: block-busting. red-lining, urban renewal, white flight, <br />displacement. These seven neighborhoods have rallied together to <br />change the narrative. They’re dreamers, but they’re extraordinarily <br />driven. Gensler was hired to help connect dots, think beyond <br />borders, and develop a master plan that tells a compelling story. <br />700 acres <br />Completed 2014 <br />Services Provided <br />Visioning <br />Master Planning <br />Community Engagement <br />Awards <br />2015 AIA Baltimore, Design <br />Award, Honorable <br />Mention <br />The Gensler team held dozens of <br />work sessions with subcommittee <br />leaders to distill key issues, ideate <br />around design solutions, and <br />bolster findings with qualitative and <br />quantitative data. Design synthesis <br />and analysis was reported back to <br />the stakeholder groups in several <br />different formats. <br />Each presentation allowed us to <br />connect dots, pitch design concepts, <br />and propel ideas forward. Public <br />design workshops in tandem with <br />smaller stakeholder meetings pulled <br />neighborhoods, anchor institutions, <br />future commercial tenants and <br />potential investors together. <br />7 neighborhoods, infinite <br />possibilities. Our process uncovered <br />commonalities, revealed unique <br />history and characteristics, and <br />defined the inherent differences <br />between the neighborhoods. <br />f.OCNC Experience & Qualificationsf.OCNC Experience & Qualifications <br />Blur boundaries and stitch together. We challenged perceived <br />and real boundaries, discovered potential connecting elements, <br />then built upon neighborhood strengths by leveraging social <br />capital. <br />Big ideas. Research and engagement informed the development <br />of 4 focal areas. These urban design interventions will shape the <br />future of Southwest as a whole. <br />Docusign Envelope ID: EA417244-1B08-4F71-884E-045B78625FB7