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<br />e.OCNC Community Engagement Strategy e.OCNC Community Engagement Strategy
<br />Intentional and meaningful public engagement leads to more impactful, just,
<br />and resilient project outcomes (and better design).
<br />We know that change moves at the speed of trust, and our
<br />projects and engagements are informed by this basic premise.
<br />Trust takes time, honesty, follow-through, and consistency. For
<br />us, engagement process is about building relationships with
<br />people, and providing the structure, tools, and resources that
<br />build on current strengths, while organizing community expertise
<br />through the development process.
<br />All of the public engagement conversations will begin with a
<br />warm, gracious welcome, relay the purpose of the gathering, and
<br />facilitate conversations about the strengths of the community.
<br />Then the fun, the learning, and the “a-ha” moments start.
<br />This setup is then customized in format and activity for each
<br />engagement type. We will design customized formats for each
<br />engagement touchpoint, building on the team’s vast experience.
<br />We will also design new engagement itineraries based on
<br />community conditions, our passion for justice, and our creativity.
<br />The following outlines scenarios based on experience.
<br />For one-on-one key stakeholder conversations, we apply a
<br />systemized approach, framed around the same questions, as
<br />designed with your leadership team, to both encourage candor,
<br />and to lift common themes. This will generate a data-driven input
<br />set to reveal key community alignments.
<br />With focus groups, we apply best practices for communities
<br />to share their ideas and reflections through small group
<br />conversations and ideation, thought-starter worksheets,
<br />We believe that bringing communities together through a
<br />thoughtful, inclusive process is a critical ingredient for success.
<br />Our methodology invites creativity, agency, and joy into the
<br />approach to create outcomes beyond this effort and build
<br />capacity for your staff and the broader public for years to come.
<br />Our team brings a dynamic set of tools, and a team of individuals
<br />with strengths to facilitate participatory, energetic, empathetic,
<br />and meaningful public engagement, executed with justice-
<br />centered inclusive practices. Our strengths are unmatched by any
<br />others in the industry. The process will also leverage community
<br />assets, including community leaders and community-based
<br />organizations alignments to result in a collaborative community
<br />impact model that strengthens the client’s role and partnerships.
<br />Successful engagement will connect with the broad diversity
<br />of users, nearby businesses, neighbors, and residents and
<br />to find means that allow their contributions to hold equal
<br />weight in discourse. Engagement is about listening and
<br />understanding. Great engagement leaves people feeling heard
<br />and acknowledged, confirms for people that their opinion
<br />is important, and that their participation will help shape
<br />the outcome. If constituents come away feeling respected,
<br />understood and committed to the success of the project, then
<br />the resultant effort will be not only better for it but will create an
<br />opportunity for everyone to share in the success when we reach
<br />the finish line with you.
<br />We strive for a transparent public discourse that:
<br />• Engages a Robust Dialogue
<br />• Promotes Diversity and Inclusion
<br />• Establishes a Transparent Process
<br />• Builds Trust
<br />• Flows Seamlessly from In-person to Online Tools
<br />• Is Data-Driven and Human-Centric
<br />• Targets Outreach to a Multiplicity of Constituents
<br />• Continues the Conversation Beyond the Project
<br />We are out-of-the box designers, employing experience and “take
<br />action” techniques to build on these for outreach best practices.
<br />• Build from previous processes and leverage any existing
<br />outreach efforts, relationships, local engagement
<br />• Connect with relevant city agencies, non-profits, and/ or other
<br />stakeholders
<br />• Consider different modes of outreach from analog to digital
<br />including larger stakeholder workshops, local meet-and-greets,
<br />digital surveys, and field trips to related spaces.
<br />• Utilize current structures spanning mobile, online, print and
<br />in-person methods
<br />• Amplify existing social media outlets
<br />• Engage with existing boards and commissions
<br />• Attend events and organizations
<br />organizational brief exercises, and “gallery walks,” where
<br />participants can see each other’s work pinned up in the room.
<br />This encourages community learning, fostering deeper dialogue,
<br />to result in shared challenges, aspirations and future roles.
<br />We will also encourage gathering community-based organizations
<br />and partners to participate in focus group conversations and
<br />workshops to articulate shared outcome goals and alignments,
<br />while also communicating strengths and gaps. As evident in all
<br />of our strategic work with civic and community partners, these
<br />conversations will reveal clearly your contributing role, leveraging
<br />its already trusted position as a powerful convener, connector,
<br />and respected coalition builder.
<br />We can design surveys in multiple languages, and are able
<br />to deploy them on-line and in-person. Our questions garner
<br />valuable insight into community member’s values, priorities,
<br />and challenges. We ask questions about their hobbies, how
<br />they spend their free time, and what they love about their
<br />communities. These questions can build on the behavior patterns
<br />of your current insight.
<br />Most critically, we want to think across a spectrum of
<br />outreach and engagement activities that range from digital
<br />to analog and creatively captures the voices and aspirations
<br />of community towards building shared vision and creating
<br />capacity while we do it.
<br />08030201
<br />04 05
<br />0607Immerse yourself in the
<br />community’s history
<br />and context
<br />Define key stakeholder
<br />groups and form
<br />community advisory
<br />group
<br />Develop engagement
<br />vision and strategy
<br />Empower ownership
<br />and collective action
<br />Build momentum
<br />through early wins
<br />Continually
<br />communicate
<br />the future vision
<br />Document community
<br />memories, stories, and
<br />successes
<br />Continue to nurture
<br />trust and deepen
<br />relationships
<br />FEEDBACK
<br />LOOPS &
<br />ITERATION
<br />PUBLIC ENGAGEMENT IS AN
<br />ITERATIVE + ORGANIC PROCESS
<br />MULTI-CHANNEL OUTREACH
<br />Print,
<br />Signage, Swag
<br />Website +
<br />Social Media
<br />PR/Media
<br />Outreach
<br />Public/Town Hall
<br />Workshops or Meetings
<br />Temporary Activations
<br />& Installations
<br />ON THE GROUND
<br />Include different scales of in-person outreach
<br />and engagement to build personal relationships
<br />and supplement digital outreach.
<br />Leveraging
<br />Existing Initiatives
<br />DIGITAL & PRINT
<br />Include different scales and types of
<br />communication formats that reinforce
<br />in-person engagement and expand outreach.
<br />Community
<br />Events
<br />Focus Groups,
<br />Neighborhood Outreach
<br />Docusign Envelope ID: EA417244-1B08-4F71-884E-045B78625FB7
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