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Docusign Envelope ID : 85BE164A-AEC5-4BD0-BE93 -9C8FDE09B4B1 19 . 544 . 2193 w : cleaninc . com <br /> € V11 *04 <br /> CL <br /> El EA v NJ <br /> o Work that coordinates with media and creative teams the specific ad run dates, images , <br /> CTAs, and messaging for all varied paid media buys . <br /> o Management and tracking of monthly billing/ budget : generation and reconciliation of <br /> project and account invoices . <br /> o Prompt notification of the Client if we are going over on scope/agreed upon hours . <br /> o Monitoring and funneling with the larger team the agreed - upon review/analysis of the <br /> existing media plan , results/ reporting, and metrics . <br /> Paid Media Planning and Management <br /> Overall and ongoing strategic media recommendations and approach , including allocation with <br /> select partners/vendors . <br /> • Bkmonthly reporting to be sent to leadership team with key insights and recommendations <br /> based on performance, <br /> • Research , planning, negotiation , placement, and management of both traditional and non <br /> traditional media . <br /> • Coordination with all third parties on external media buys unless separately arranged by the <br /> Client ( ex : radio stations, talent, TV stations , print media , online media , event sponsorship <br /> details , etc . ) <br /> • Purchasing and billing of media on behalf of the Client . <br /> Includes related added -value programs, and any traffic related to that same media <br /> • Deployment of appropriate methods for measuring the impact of executed media strategies and <br /> tactics . This includes ongoing review and analysis of campaign against goals with agreed - upon <br /> reporting frequency . <br /> Strategy Development and Implementation <br /> • Development and identification of a strategic framework each year on behalf of the destination ; <br /> to be revisited as needed . <br /> • Ongoing monitoring of work and reviews to ensure creative and idea execution are delivering <br /> against approved / recommended strategic direction . <br /> • Recommendations on additional research that may be needed , whether qualitative or <br /> quantitative . <br /> Creative Development and Direction <br /> • Develop a resultsAriven creative campaign , including a comprehensive destination brand and <br /> messaging for the Chapel Hill/Orange County area . <br /> • Provide campaign direction , creative concepts, and development against all paid media plan <br /> deliverables . <br />