Agenda - 12-10-2024; 8-h - Award of Professional Services Agreement for County Trails Plan

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27 Experience & Qualifications Experience & Qualifications 'IV all II. .. II 116 iia ua Marbles Kids Museum ��i 4; - 0 Expansion Feasibility Study & Community Engagement I' i"' i 16 5 Raleigh,NC Gensler worked with Marbles Kids Museum to provide strategy Completed 2023 services to determine the demand,feasibility,and sustainability Services Provided 77 of opening spoke locations or programs in Wake County through Community Engagement ■ meaningful community engagement and research. Feasibility Study The approach was to utilize an engaging and Gensler developed a six-step process to help Marbles prepare for the equity-driven process that honors and reflects the expansion and bring the satellite experience to life in Wake County. -- invaluable commitment Marbles demonstrates 1. Outreach&Partnership Development-Connect with cities, to the community as they extend their impact. program partners,and other stakeholders in high-need areas to r i Gensler gathered and analyzed several data points understand potential partnership capacity and funding or resource to understand Marbles Kids Museum's operations, alignment. F��F�" challenges,visitor perceptions,and vision for 2. Business&Operational Due Diligence-Refine business plans and 1`d►r. 11 the future to support recommendations for the operational considerations for the four typologies to inform priorities, potential satellite experience(s).Throughout the implementation needs,and staffing capacity.Explore service models - discovery process,the team engaged with the that might support the different typologies/satellite formats. internal Marbles team,visitors,and partners,in 3. Pilot-Explore Minimum Viable Product pilots that leverage existing addition to analyzing the sites. resources to implement and test market need.For example,Pilot Outdoor Experiences using existing context at a low-investment Over the course of this study,Gensler visited and location(e.g.community center,elementary school,etc.)Expand mobile become aware of 11 potential locations for the programming to test new formats,locations,and audience potential. Keys Fi ndings I Visitors Marbles satellite experience.Each of these sites Build organizational capacity of Museum through training,testing, was analyzed as it relates to Community Assets learning,and partnership engagement. and our Site Urgency/Selection Framework. 4. Fundraising/Capital Campaign/Design&Development-Select Using feedback from Marbles leadership and staff, location&typology concept(s)to further conduct design due diligence. _ five categories were developed to evaluate each Depending on the typology,select design partners to begin developing M _ Urgency Index potential satellite location.These evaluations are initial planning and design concepts.Launch fundraising campaign to based on nearby demographics within a 15-minute support expansion,leveraging collateral from the design process(after -E drive of the proposed site.Based on the five site schematic design).Engage in site-specific community engagement and selection criteria categories,which were defined stakeholder/partnership development. by staff and leadership in the early phases of the 5. Implementation-Assumes typical building planning and development project,there is immense opportunity for several process for typologies that require a brick and mortar footprint. IN p, parts of Wake County to meet the needs for a 6. Evaluate&Refine-Plan for a test and learn period that can support ._.- Marbles satellite experience.In general,with the evaluation of impact against key objectives and evolution overtime. exception of areas close to the existing downtown museum,there is high urgency within the 15-min drive-shed area of proposed satellite locations. Gensler 1 32 Gensler 1 33