|
21
<br /> IBMExperience & Qualifications MODELS FOR CO-CREATION
<br /> AND PARTNERSHIP WITH
<br /> THE BLACK COMMUNITY
<br /> The Gensler Research Institute
<br /> Large-scale design decisions have deepened
<br /> (and continue to reinforce)segregation and
<br /> disenfranchisement in under-resourced BIPOC // We must center and prioritize
<br /> The Gensler Research Institute is a network of researchers within Gensler with communities ilex a pow r lackc communities
<br /> How can Gensler empower Black communities � the Black community in
<br /> a singular focus:developing a deeper understanding of the connection between in the design and development process through // our design decisions and
<br /> g p g P g inclusive models of partnership that facilitate planning processes. 0 ,
<br /> design, business,and the human experience. equitable co-creation and engagement' •
<br /> Research is an investment in our future that empowers our teams in the name of progress and profit.How can Gensler empower
<br /> to seek answers to the pressing questions facing our clients Black communities in the design and development process O
<br /> everyday.We view research as central to our ability to support through inclusive models of partnership that facilitate equitable
<br /> our clients,lead our industry,and properly fulfill our role as co-creation and engagement?Key findings from the research:
<br /> global citizens and designers.Taking calculated risks in search
<br /> of solutions has been part of our firm's DNA since its founding. Productive partnership is impossible without understanding OO
<br /> Our research program,which today embraces every practice area past and existing power dynamics.Approach communities in • , O
<br /> across our global markets,takes this to a new level.Core to this a way that acknowledges the past and takes a collaborative
<br /> commitment is the knowledge that great design is value-added. approach to building a better future.Center the lived 00
<br /> Our research teams seek to put design in the context of larger experience of community members and engage them as nErawococy e..„n°.r,°aY.—
<br /> business and social issues,ensuring that every strategy and every partners. 11211 rerpia•ago• �M �e k
<br /> Allocate and share resources appropriately—and enerousl. <p^Ty
<br /> solution makes a difference where it really matters. generously. "„emn�cWra dGg en,<:`,:e W e n o 1It,e";'ame
<br /> When working with community-based organizations,be re,a, " `.�,Irb"e°`°mm°^It,
<br /> The Gensler Research Institute is exploring equitable respectful of a community's time,resources,and capacity. �d,w<d .,a<.�P•.R.,.�a.la<om." —Mar aeseAeaINS—02ozz
<br /> design solutions to create diverse spaces for our clients and Recognize the value of people's time and compensate
<br /> communities.A recent project that Elaine Asal worked on: partners accordingly. KEY FINDINGS HISTORICAL CONTEXT DATA b INSIGHTS
<br /> Building a more equitable design process requires time, productive pa:tner bipuirpossible11
<br /> Models for Co-Creation&Partnership with the vulnerability,and accountability.In order to show up as without understanding past and existing „,oea"p°P„";; a°,;,,;,a;;, '°" a I,`dIt—" a
<br /> Black Communitymeaningful partners,we need to examine our own practices power dynamics.Approach communities sbiwn'nliko1h,1 d—I
<br /> way that acknowledges he past and fo,1h,1-b.,,,d do v,°r fr,, y: l,d°g:.
<br /> and business models.Bein honest about our role insha in takesaeonab,rative approach tobnildinga hlghways)a^a°,da",e".wa • n<me`ce°eb°.<ae;P'lo p a11 h,
<br /> g .
<br /> We must center and prioritize the Black community in our design g shaping -1 bv,ne„°°,;^gIt.11949 vW,aa.n°�`°,'
<br /> better future.Center the lived experience of I;°a, cniaw,mr°"amgmm.....:<
<br /> decisions and planning processes.Large-scale design decisions the built environment—and it's positive and negative unity members and engage them as
<br /> Blackcommu.rtres thewido-spread buaaing prsetces,ana tlen
<br /> have deepened(and continue to reinforce)segregation and impacts—can be uncomfortable.Commit to doing the work partners. ae °"'°"°` ,,y<a';e,oge ,
<br /> disenfranchisement in under-resourced BIPOC communities for however long the work takes. —d«
<br /> Allocate and share resources • ^g
<br /> appexopworking
<br /> rtateny—and generously. ^pyaInoau�e peo'a�a:
<br /> Wh rb orki gwith community-based .41—.1s.
<br /> o."�
<br /> orgamzatrons,be respectful ofacommunity's u.aa.r..n.wa>r>a. n at
<br /> time resources and capacity.Recognize d „
<br /> the value of people's time and compensate o
<br /> partners accordingly.
<br /> D
<br /> Building a more equitable design
<br /> -.3t pmeess requires time,vulnerability,and •
<br /> p.«
<br /> pec :
<br /> <�m o
<br /> ' attoungful partners,
<br /> In oldertoshow up as
<br /> meaningful part dto examine our
<br /> v R, own practices and b models Being e.psrrywa+con
<br /> 1 honest about ourt - shaping the built
<br /> 1 e ronment a d it z positive and negative �I
<br /> y. impacts—cart be uncomfortable.Comrnrt to
<br /> a work for howeverl g e
<br /> doing the on th wodctake �j
<br /> Q oIh III
<br /> as
<br /> i
<br /> Gensler 1 20 Gensler 1 21
<br />
|