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Are you hiring <br />multicultural artists <br />with the requested <br />funds from this <br />grant? <br />Yes <br />For each multicultural <br />artist you intend to <br />hire, please list their <br />name, race, and how <br />much you plan to pay <br />them. <br />Rasool Jahan, Black/African American <br />Trevor Johnson, Black/African American <br />PlayMakers will pay both Rasool and Trevor $875 each for seven weeks of <br />work on “Hezekiah,” totaling $6,125 each. This grant will fund a portion of <br />their overall costs, with PlayMakers covering the remaining costs of their <br />salaries through ticket sales and contributions. <br />How will the <br />project/program be <br />publicized and <br />promoted to reach <br />intended <br />participants? <br />PlayMakers will publicize “The Christmas Case of Hezekiah Jones” through <br />a variety of marketing channels. W e maintain paid advertising partnerships <br />with W UNC and PBS-NC to run broadcast advertisements for all mainstage <br />programming; “Hezekiah” will be included in advertisements this year. In <br />addition, PlayMakers will invite journalists from publications such as <br />Broadway W orld, Triangle Review, Chatham Life and Style, IndyW eek, and <br />the Cultural Voice of North Carolina to dress rehearsals and opening night <br />to create additional buzz through reviews. These same and additional <br />publications will receive press releases ahead of the premiere. <br />PlayMakers’ marketing staff will produce printed and digital pieces to <br />advertise “Hezekiah” to our extant base of subscribers and single ticket <br />buyers. Printed materials will include season brochures, show-specific <br />postcards, and programs. Currently, PlayMakers has sold over 1,800 <br />subscription packages for its mainstage programming, including “Hezekiah” <br />as a major programming component for the season. W e plan to send <br />weekly segmented email campaigns to over 27,000 digital subscribers to <br />advertise the show. Lastly, PlayMakers will utilize social media including <br />Facebook and Instagram to creatively engage patrons through a unique <br />social media campaign, such as our “Moustache Murder Mystery” for a <br />previous production of “Murder on the Orient Express.” <br />Docusign Envelope ID: 5C256EF3-BBCD-4FD6-922F-A5FC9410DC42