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How do you promote <br />and publicize the <br />work of your <br />organization? <br />In addition to our website, we advertise our programs and performances <br />using Facebook, Instagram, PeachJar, and the OCAC calendar of events. <br />Three years ago, with starter funding through a Strowd Roses grant, we <br />hired a social media staff person who is committed to making sure SV has <br />an active presence on these platforms. W e also have a promotional video <br />that contains testimonials from SV singers, alumnae, parents and the <br />Artistic Director, that lives on our website and is sent out to folks who wish <br />to learn more about the SV mission and organization. Our seasonal e- <br />newsletters are a vehicle with which we engage in the community and with <br />our donors both past and present (our mailing list contains 600+ names). <br />W e also post signs around Chapel Hill/Carrboro a few times each year and <br />have sent letters to area schools' music teachers. W ord-of-mouth among <br />families remains our most effective means of attracting new singers. W e <br />realize that word-of-mouth limits us regarding attracting a diverse group of <br />participants, therefore, a board project that we are currently undertaking as <br />we recruit for coming years is being intentional to use "planned word of <br />mouth." How do we describe SV? How can we help the singers and their <br />parents/guardians express the mission and goals of SV to folks who are <br />interested in learning more? How do we promote SV through our <br />established network of other music directors, choruses, and children's <br />organizations? W e are also working to develop our board's diversity <br />because we believe that having diversity on our board, staff and interns <br />helps SV welcome and retain families and singers with diverse <br />backgrounds as we continue to strive to be more accessible and inclusive. <br />Please describe <br />efforts by your <br />organization to <br />generate revenue. <br />Revenue for Sisters' Voices is generated primarily through membership <br />fees for the choral groups and summer camps. W e also receive donations <br />around our winter and spring concerts, and we have a small number of <br />donors who give monthly through our Sostenuto program. For several <br />years we have carried out successful Giving Tuesday campaigns during <br />which we receive generous support from the community. This year we also <br />conducted a May Celebration campaign to broaden our donor pool. Part of <br />our developing business plan is learning how to engage with corporate <br />donors, and we had our first corporate donor this year. <br />Resumes of artists/administrators <br />Leandra_Merea_Strope_Resume_updated_2024.pdf <br />Board of Directors List <br />Board_and_Staff_2024.pdf <br />IRS Tax Exemption <br />Sisters_Voices_IRS_Tax_Exemption.pdf <br />W ork Samples <br />Ikan_Kekek_clip_for_Grant_Applications.mp4 <br />Title of work Ikan Kekek (Malaysian Children's Song), Tracy W ong <br />Artist's name Sisters' Voices, Ensembles 4 & 5 (Middle and High School singers); Leandra Merea <br />Strope, conductor <br />Year created 2024 <br />Docusign Envelope ID: 5E6F8E2E-FE2C-436D-A06C-2B31BCD96BED