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How do you promote <br />and publicize the <br />work of your <br />organization? <br />The Chelsea strives to achieve a comprehensive approach to marketing <br />and publicity. These approaches include: <br />Onsite: Rotating electronic posters in the lobby; pre-shows with coming <br />attractions; brochures/handouts; outward facing window displays to attract <br />the mall foot traffic <br />Online Presence: W e maintain a strong online presence through our <br />website, revamped in 2023 for improved ease of learning about films and <br />ticket purchases. The website includes information about upcoming <br />screenings, special programs, and ways to support the theater. <br />Social media platforms (Facebook, Instagram, and Letterboxd) are <br />regularly updated with multiple posts per week. W e have just hired a <br />dynamic new social media coordinator to expand our social media <br />presence. <br />Email Marketing: The weekly emailed program guide has a circulation of <br />7,500. It includes updates on film schedules and special promotions with a <br />direct links to purchase tickets. Additionally, periodic email communications <br />include special content as well as information about membership, <br />fundraising, and volunteer needs. <br />Partnerships and Collaborations: Community partnerships, such as with <br />The Jackson Center, Carolina Performing Arts, the American Dance <br />Festival, and Cosmic Rays help expand our reach and attract new <br />audiences interested in film and the arts and other topics of community <br />interest. These collaborations range from cross-promotional initiatives to <br />joint events, and co-sponsored film screenings. <br />Media Outreach: W e provide information to local media outlets, <br />organizations, and special events sites, highlighting noteworthy film <br />screenings and programs. W e maintain relationships with local writers who <br />specialize in film coverage and reviews. <br />Community Engagement: W hen possible, we participate in local events, <br />festivals and forums. W e work with area universities to involve students as <br />audience members and interns, and to show special films for class <br />screenings. <br />Street Marketing: W e distribute and post flyer in high-traffic areas, and mail <br />flyers to retirement and community centers. <br />Special Events and Screenings: W e organize special events, such as film <br />previews, director Q&A sessions, or themed screenings. W e collaborate <br />with local filmmakers, artists, and experts to host panel discussions related <br />to the films being showcased. <br />Paid advertising: W ith limited advertising dollars we judiciously place ads <br />with W UNC radio, The Indy, and the annual Newcomers Guide, for <br />example. W CHL/Chapelboro has recently become our in-kind media <br />sponsor. <br />Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC