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How will you <br />evaluate whether or <br />not your goals have <br />been met? <br />The Chelsea looks at many performance factors on a weekly, monthly, <br />and/or annual basis to make sure we are achieving programmatic and <br />operating goals. These include <br />Attendance and Ticket/Concessions Sales: Monitoring these reveals much <br />important data. It indicates our success in attracting and retaining <br />audiences. It tells us which films are most popular. Sometimes a film might <br />attract a smaller audience but is critically important to show because of the <br />community it attracts, or the topic presented. Tracking ticket sales also tells <br />us how many seniors, students/teachers, members, and general adults <br />comprise the audience. <br />Audience Surveys: Conducting surveys with theater patrons and non- <br />attendees provides valuable insights into their level of satisfaction and <br />engagement. This year we participated in a national audience survey of <br />independent art house theaters around the country. Results will include <br />those of the respndents to the Chelsea compared to national trends. <br />Financial support: Membership retention rates and growth, compared to <br />industry standards, and levels of giving are immediate indicators of <br />community interest as well as our fiscal strength and viability. Similarly, the <br />overall growth of philanthropic support including number of donors and <br />amounts tells us how well we are doing and where we need to place more <br />emphasis. <br />Community Feedback: Soliciting feedback from the local community through <br />various channels, such as social media, email, or comment cards, offers <br />direct input on how the Chelsea has impacted the community. This <br />feedback can highlight areas of success and areas that may need <br />improvement, as well as identifying potential new areas of emphasis. <br />Partnerships and Collaborations: Assessing the theater's collaborations <br />with community and cultural organizations provides insights into our impact <br />as well as topics of interest and ideas for future and new partnerships. <br />Local Filmmakers and Artists: Evaluating the participation of and impact on <br />local filmmakers and artists can indicate the extent to which we have <br />supported the local creative community. This can include assessing the <br />number and availability of regionally produced films showcased at the <br />theater, the participation of local artists in curated events, and any <br />recognition or support provided to local talents. <br />Long-term community Involvement: Monitoring the theater's long-term <br />involvement in the community, such as its contributions to film education <br />programs, cultural events, and community initiatives, can help assess the <br />lasting impact achieved. By utilizing these and other formal and informal <br />evaluation methods, the Chelsea Theater can assess the extent to which <br />its goals of entertainment, inspiration, engagement, and enrichment have <br />been met, allowing for continuous improvement and alignment with the <br />needs and expectations of the community. <br />Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC