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• $330,000 - paid media spend for Leisure and Meetings Campaigns <br />o Includes standard 15% commission to Clean for Agency time associated with planning and <br />completing the buy <br />• $232,000 - total Agency fee <br />o The Agency fee was calculated based on a blended rate of $165/hour. Annual hours are 1,406, <br />therefore 117 hours/month. Clean will track hours and provide monthly reports. Unused hours <br />roll over to the next month. The hours will be reconciled at the end of each quarter, and a more <br />formal update will be provided to the Client. Each year, the hours will be reviewed to ensure that <br />the Client and the Agency are making the best use of the resources available. The Agency fee will <br />be budgeted for a cost-of-living increase each year. <br />• As noted in section 1 scope of services, should any new production costs be requested or needed <br />(example: new photography, video, experiential/non-traditional media), those costs will be <br />scoped separately as additional costs, then presented and approved by the Client in advance. <br />a: 806 McCulloch Street, Suite 102, Raleigh, NC 27603 p: 919.544.2193 w: cleaninc.com <br /> <br />[Exhibit B: Project Schedule] <br />- October 2024 to September 2025 – Brand Strategy development and implementation, media <br />planning and buying, creative development and execution <br />Approved by Date <br />Docusign Envelope ID: 85BE164A-AEC5-4BD0-BE93-9C8FDE09B4B1