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• Provide traditional/non-traditional big ideas based on the strategic direction and brand <br />positioning. <br />• Align copy and visuals to recent photography and other campaign elements, including audience <br />and target viewership of selected advertising medium. <br />• Standardize all campaign elements and create continuity and consistency for the brand. • <br />Design team and mechanical artists to resize all advertising and creative elements to <br />specifications for media placements and vendors. <br />o Provide management of the production of various creative concepts and delivery to media <br />vehicles as required, along with support from account and project management. <br />a: 806 McCulloch Street, Suite 102, Raleigh, NC 27603 p: 919.544.2193 w: cleaninc.com <br /> <br />• Should any new production costs be requested or needed (ex: new photography, video, <br />experiential), they will be scoped separately as additional costs, then presented and approved <br />by the Client in advance. <br />Project Management: <br />• Create, follow, and monitor project timelines for each deliverable. Includes creative concepts <br />work to creative deliverables against the full media plan. <br />• Ensure work is shared with the Client and delivered on time. <br />• Build to specifications and guidelines listed within the approved media plan for each <br />partner/vendor. <br />• Examine/check all files for quality control and assurance; prepare all final files for external use. • <br />Along with media team, monitor traffic of all creative final files once approved by the Client <br />through account team, and send to media vendors. <br />Standards of Quality <br />The Client agrees to work with the Agency toward a common goal of creative professional advertising projects <br />that maintain a high level of quality. To ensure this, the Client agrees that the Agency will handle the planning <br />and creative work on all advertising projects, as well as coordination and follow-through. This includes media <br />placement, outside vendor purchase, and billing. <br />Approval and Estimates for Work Performed <br />The Agency will submit all advertising plans and campaigns, copy, layouts, artwork, storyboards, scripts, and <br />media schedules to the Client for approval, along with written estimates when requested. All outside costs <br />such as photography, illustrations, printing, video production, etc., will be separately estimated and approved <br />by the Client. No advertising or outside services will be contracted for the Client unless the services have been <br />previously authorized by the Client. The Client may request changes or cancellations, or stop any work in <br />progress, provided such requests are within the Agency’s contractual obligations. Where changes or <br />cancellations are requested on previously approved work, the Client will reimburse the Agency for any charges <br />or expenses not covered. <br />Docusign Envelope ID: 85BE164A-AEC5-4BD0-BE93-9C8FDE09B4B1