Agenda - 11-19-2024; 6-a - Transportation Multimodal Plan

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40'"MOM00--ft- ORANGE COUNTY NORTH CAROLINA Transportation Multimodal Plan - Public Engagement Summary Introduction In April 2024,the Orange County Transportation Multimodal Plan (TMP) study team lead a public engagement campaign to gather community input on multimodal improvements.The team used various methods of outreach to inform residents and stakeholders about the plan and encourage participation in the study survey—the primary tool for collecting public feedback.Two public open house meetings allowed the community to review multimodal improvements, engage one-on-one with study team members, and provide feedback in person.This document outlines the public engagement tactics used and summarizes public input received from the study survey. Promotional Materials & Outreach The study team utilized a variety of promotional tools and outreach strategies to inform the public about the study, promote the survey, and garner participation for public meetings. Both print and digital means were necessary to promote the study to the public who use the corridor frequently and to the public who may receive information mostly from digital sources.These tools included a study specific webpage, social media, an e-blast, and a press release.A copy of the promotional materials can be found in Appendix A. Website The study webpage, hosted on Orange County's website at www.orangecountync.gov/3349/Transportation-Multimodal-Plan, houses a study overview and serves to provide project updates, contact information, and publicize engagement opportunities.The webpage also includes a link to the study survey and facilitates access to past transportation projects through its location on the County website. Orange County used its social media accounts on Facebook, Instagram,X (Twitter), and Linkedln to share two posts about the plan and its public engagement opportunities.The posted content included a study announcement, reminders for each public meeting, and a call to participate in the survey before it closed.