Orange County NC Website
<br />Proceedings of tire Orange County Pconomic Development Summit <br />January 7, 2004 <br />Prepared by Leslie Scott Stewart, Kenan-Flagler Business School <br />Sectiar I: Vision and Criteria, for Desirable Economic Development in Orange County <br />In her remarks at the summit, ke}nrote speaker Mary 7o Waits talked about the vision and values <br />that support new economy development. She mentioned overarching themes in sustainable <br />development that include an innovative economy, a livable community, social inclusion, and <br />collaborative governance. She also talked about what sets apart the "great" communities from <br />the good ones, and suggested it involves thinking strategically about three broad questions: <br />o What drives your economic engine? <br />o What do you want to be great in? <br />o What aze you deeply passionate about? <br />The challenge for Orange County and other communities is to develop a vision and goals around <br />the elements in common among the answers to those questions. As one of the summit <br />pazticipants said in a breakout group session, "We need a set of overarching values before we <br />can create strategies, implement or achieve outcomes." <br />In preparation for the summit, the organizing committee developed a list of ten common criteria <br />or values that are talked about and often applied in Orange County when local leaders consider <br />economic development strategies. Most of these were drawn from several recent and prior <br />economic development-related studies and plans. The final one reflects the pragmatic issue of <br />needing broader participation in implementation than just assigning it to a county staff person to <br />carry out. <br />A, Builds upon the existing assets of the county <br />B, Creates jobs for Orange County residents <br />C. Increases the commercial tax base <br />D. Recognizes economic growth trends (e.g., targets growing sectors) <br />E. Improves the business climate of the county <br />F. Creates minimal impact on the envirorunent <br />G. Improves or minimizes vehicle congestion impacts <br />H. Fits well visually with community/historic character <br />h Is fiscally feasible for local govennnents to support <br />.l, Lends itself to clear & measurable action steps (some of which are done by citizen <br />volunteers/work groups, not just paid staff) <br />One of the early tasks of each of the four work groups (Red, Yellow, Blue, and Green) was to <br />vote on these ten criteria for evaluating what would make a "successful" or good fit strategy for <br />~ L.eslie Stewart from Kenan-Flagler Business School prepared an initial list based on her review of the plans <br />from each town and the university and then reviewed it with LDC Director Dianne Reid, Weaver Street Market <br />General Manager Ruffin Slater, and other members of the EDC. <br />