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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: October 15, 2024 <br /> Action Agenda <br /> Item No. 7-a <br /> SUBJECT: Orange County Arts Commission Arts & Economic Survey Data Presentation <br /> DEPARTMENT: County Manager— Arts <br /> Commission <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> Katie Murray, Arts Commission Director, <br /> 919-245-2335 <br /> PURPOSE: To receive a report on local findings from the Sixth National Arts & Economic <br /> Prosperity Survey in 2023. <br /> BACKGROUND: Americans for the Arts conducts the Arts & Economic Prosperity Survey to <br /> determine the impact of the nonprofit arts sector on local communities. The survey takes place <br /> nationwide in all 50 states and utilizes the IMPLAN (short for "impact analysis for planning") <br /> economic modeling tool to determine the impact of nonprofit arts agencies and the audiences <br /> they attract. <br /> The Arts & Economic Prosperity Survey 6 (AEP6) occurred throughout 2023. The Orange County <br /> Arts Commission (OCAC), along with the towns of Hillsborough, Carrboro, and Chapel Hill <br /> gathered spending data from 103 arts agencies and gathered 1,200 audience surveys from <br /> attendees at arts events throughout Orange County. <br /> Staff's presentation on the report findings will review arts agencies and audiences spending in the <br /> communities, how the data differs in each town, and how Orange County compares to other <br /> similar communities across the country. It will also touch on creative jobs and the impact of the <br /> COVID-19 pandemic on the creative sector. <br /> FINANCIAL IMPACT: The OCAC paid $4,425 to be a part of the study and, together with the <br /> towns of Carrboro and Hillsborough, each paid $1,500 for a contracted survey coordinator. <br /> ALIGNMENT WITH STRATEGIC PLAN: This item supports: <br /> • GOAL 2: HEALTHY COMMUNITY <br /> OBJECTIVE 7. Invest in services and programs that improve the health and quality of life <br /> of the community (e.g., recreation and public open spaces, arts, etc.) <br /> • GOAL 6: DIVERSE AND VIBRANT ECONOMY <br />