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06 <br /> Appendix C: Funding and Implementation Plan ORA RRANG ETROUN7Y <br /> TRANSIT INFORMATION CAMPAIGN <br /> Short Term <br /> Background: Many Orange County residents do not fully understand how to ride transit and what their transit options are. The transit <br /> information campaign would cover fixed routes, mobility on-demand, and ADA services. <br /> Strategy Overview: The promotional campaign would provide information on services, their destinations, how to use each service, and <br /> other information that is relevant to the service. On-demand service would be a key focus, specifically around the expanded service zones <br /> and where they cover, and how to book trips would be the main emphasis. <br /> Improving the availability of transit information is an additional component of the transit information campaign. Improving the available <br /> information about the transit system could include the publishing of real-time travel information using live GTFS publishing. <br /> Funding Sources: Administrative staff time within existing budget, limited advertising costs <br /> Implementation steps: <br /> 1. Publish live GTFS to Google Maps and Transit App to improve real-time information for existing transit riders <br /> 2. Plan and execute promotional campaign, recommended in Fiscal Year 2027. Components of the campaign should include: <br /> a. Updates to the OCTS website and online information —ensuring clear, accurate, and consistent information that is easy to find <br /> b. Development of transit information posters and fliers <br /> c. Partnerships with local governments, regional and local stakeholders, and other Orange County departments to help share <br /> information about transit services <br /> d. Holding pop-up events and information sessions at key community destinations <br /> Nelson\Nygaard Consulting Associates 20 <br />