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<br /> 2.3 PFPC Specific Services and Responsibilities.
<br /> Without limiting the generality of the foregoing, and subject to the provisions hereof, PFPC
<br /> shall (except as otherwise expressly provided herein) engage in all the following at the
<br /> Facility:
<br /> (a) Administer relationships with all food enterprises engaged with PFPC;
<br /> (b) Negotiate, execute in its own name, deliver and administer any and all licenses,
<br /> occupancy agreements, rental agreements, advertising agreements, supplier
<br /> agreements, service contracts, including, without limitation, contracts for cleaning, waste
<br /> disposal, general maintenance and inspection of all systems, equipment, and other safety
<br /> equipment, staffing and personnel needs, and other services which are necessary or
<br /> appropriate and all other contracts and agreements in connection with the management,
<br /> promotion and operation of the Facility;
<br /> (c) Establish and adjust lease, license, rent, and user fees. In determining such fees and
<br /> rate schedules, PFPC shall evaluate comparable charges for similar services at similar
<br /> and competing facilities;
<br /> (d) Provide discounted usage fees to Orange County residents who use the services of
<br /> PFPC;
<br /> (e) After consultation with the County, institute or defend, with counsel agreed to by both
<br /> parties, such legal actions or proceedings as PFPC shall deem necessary or appropriate
<br /> in connection with the operation of the Facility, including, without limitation, to collect
<br /> charges, rent, user fees, or other revenues due or to cancel, terminate or sue for damages
<br /> under, any license, or service agreement for the breach thereof or uncured default
<br /> thereunder by any licensee, lessee, tenant, or user of the Facility;
<br /> (f) Provide day-to-day administrative services in support of its management activities
<br /> pursuant to annual plans described herein, including, but not limited to, the acquisition of
<br /> services, equipment, supplies and facilities; internal budgeting and accounting;
<br /> maintenance and property management, personnel management; record-keeping;
<br /> collections and billing; and similar services;
<br /> (g) In providing services PFPC may access the County's language translation services at
<br /> no charge provided that such services are available, however PFPC access shall not take
<br /> precedence or have priority over the day-to-day business of the County's language
<br /> translation services;
<br /> (h) Engage in such advertising and promotional activities as PFPC deems necessary or
<br /> appropriate to develop the potential of the Facility and the cultivation of broad community
<br /> support. PFPC shall work with the Orange County Economic Development Department,
<br /> Chamber of Commerce, N.C. Cooperative Extension, Durham Technical Community
<br /> College, Carolina Farm Stewardship Association, area farmers markets, alliance of
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