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2 <br /> This opportunity came to the attention of the Visitors Bureau while the Board was recessed, and <br /> due to the timing of the start of the programming, the County Manager was asked to execute the <br /> contract to ensure the Visitors Bureau would be able to pledge its support. <br /> FINANCIAL IMPACT: The agreement cost is for ten (10) episodes at $15,000 each, for a total <br /> cost of $150,000. The Board of County Commissioners approved an advertising budget for the <br /> Visitors Bureau for a total of$862,308. The Visitors Bureau will also pursue additional advertising <br /> funding from fund balance, as increased Occupancy Tax revenue has ensured that there will be <br /> additional funds above the 15% budgetary reserve. <br /> ALIGNMENT WITH STRATEGIC PLAN: This item supports: <br /> • GOAL 6: DIVERSE AND VIBRANT ECONOMY <br /> OBJECTIVE 1. Provide family-oriented and inclusive programming or other cultural events <br /> for residents and visitors. <br /> OBJECTIVE 4. Provide resources to small, creative, and agro-businesses that add <br /> character and quality of life to our community to attract employers, employees, and visitors. <br /> RECOMMENDATION(S): The Manager recommends that the Board ratify the County Manager's <br /> execution of the services agreement with Sonark Media, Inc., and authorize the County Manager <br /> to execute any renewals, amendments, extensions and other associated legal documents related <br /> to the agreement as necessary. <br />