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Agenda - 09-17-2024; 8-i - Marketing Communications Management Agreement with Clean, Inc.
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Agenda - 09-17-2024; 8-i - Marketing Communications Management Agreement with Clean, Inc.
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BOCC
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9/17/2024
Meeting Type
Business
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Agenda
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8-i
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• $330,000-paid media spend for Leisure and Meetings Campaigns 15 <br /> o Includes standard 15%commission to Clean for Agency time associated with planning and <br /> completing the buy <br /> • $232,000-total Agency fee <br /> o The Agency fee was calculated based on a blended rate of$165/hour.Annual hours are 1,406, <br /> therefore 117 hours/month.Clean will track hours and provide monthly reports. Unused hours <br /> roll over to the next month.The hours will be reconciled at the end of each quarter, and a more <br /> formal update will be provided to the Client. Each year,the hours will be reviewed to ensure that <br /> the Client and the Agency are making the best use of the resources available.The Agency fee will <br /> be budgeted for a cost-of-living increase each year. <br /> • As noted in section 1 scope of services,should any new production costs be requested or needed <br /> (example: new photography,video, experiential/non-traditional media),those costs will be <br /> scoped separately as additional costs,then presented and approved by the Client in advance. <br /> a:806 McCulloch Street,Suite 102, Raleigh,NC 27603 p:919.544.2193 w:cleaninc.com <br /> LEAN b� �SIGN O <br /> [Exhibit B: Project Schedule] <br /> -October 2024 to September 2025—Brand Strategy development and implementation, media <br /> planning and buying,creative development and execution <br /> Approved by Date <br />
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