Agenda - 09-17-2024; 8-i - Marketing Communications Management Agreement with Clean, Inc.

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EXHIBIT 1 10 EEAN :1 UL J:.;4 4u :L L}L`.J u FJ Client: Chapel Hill/Orange County CVB Project: '24—'25 Contract ( October 1 , 2024—September 30, 2025) Date: July 22, 2024 This contract confirms that Chapel Hill/Orange County Visitors Bureau, hereinafter referred to as Client, has hired Clean, Inc. of 806 McCulloch Street Suite 102, in Raleigh, North Carolina, hereinafter referred to as Agency, as its Agency of Record. 1.Agency of Record As the Client's Agency of Record partner,the Agency has been retained to execute and/or oversee the research, planning, public relations(as needed),and creative work for destination marketing services needed to promote the Client. Under this Agency of Record contract,the Agency has authority to purchase media and outside services on the Client's behalf and based on approval of written estimates by the Client and receive standard agency compensation. 2.Summary of Services The Agency will provide a range of services associated with the strategies and plans presented to the Chapel Hill/Orange County Visitors Bureau and included below for the period of October 1,2024— September 30, 2025,with the possibility to renew if all parties are in agreement. A summary of the overall scope of services is as follows.These services are recommended based on past work and experiences. New executions and services may be added and existing may be removed should strategy,creative,or other circumstances direct that change may be needed.Should the scope of services shift,a separate scope of work document or change order will be sent to the Client to cover additional costs. The following accounts for a scope of services associated with a dedicated brand team who will work on your account from each department: Account Management and Oversight • Account management and direction for all work and agreed-upon deliverables,which may include:strategy, paid media across all channels,creative development,and production. Account team will be responsible for managing/coordinating the following activities: o Main day-to-day point of contact to manage the account and funnel all communications/requests from the Client to the internal brand team and departments. o Scheduling and attendance of Client meetings,and presentations as needed when requested by the Client and the board of directors. o Development of presentations as needed for marketing committee/board meetings. o Generation and weekly updates of status reports and regular status calls as needed; monitoring of timelines and priorities. o Review and sharing of all strategy and creative work with the Client. o Development of schedules for review and approval of creative against media buys; sharing of schedules for each with the Client; planning of workflow. o Coordination and submission of all paid media on a timely basis with the media and project management team.