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Agenda - 09-17-2024; 5-a - Public Hearing Regarding a Proposed Economic Development Recruitment Incentive and Performance Agreement Between Orange County and Morinaga America Foods, Inc.
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Agenda - 09-17-2024; 5-a - Public Hearing Regarding a Proposed Economic Development Recruitment Incentive and Performance Agreement Between Orange County and Morinaga America Foods, Inc.
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9/17/2024
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5-a
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Agenda for September 17, 2024 BOCC Meeting
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8 <br /> domestic market-share for candy. Morinaga ranks similar to Kellogg Company, Mars and <br /> Nestle in terms of worldwide retail sales. <br /> • Among Japan's top 3 competing confectionary makers, Morinaga ranks #1 for candy and <br /> caramel products, #2 for biscuits, and #3 for chocolate products. The chewy fruit flavored <br /> snack "HI-CHEW" holds the #1 spot within Japan and is the company's current product <br /> made here in Orange County. <br /> • Morinaga is aggressively marketing HI-CHEW across the United States and has successful <br /> store displays at Target, COSTCO, 7-Eleven, and Kroger, and is found locally at the Streets <br /> at Southpoint Mall ("It's Sugar", "World Market"). Sales in the U.S. have been increasing <br /> 20%-25% annually. <br /> • Additional product lines include frozen desserts (19%), foodstuffs (10%), and the <br /> internationally renowned Weider-brand health care products such as energy drinks, <br /> nutritional vitamin/mineral supplements & protein bars, & collagen-based beauty products <br /> (16% of sales). <br /> • Morinaga America, Inc. was established in Los Angeles in 2008 for the purpose of <br /> introducing the company's various product lines throughout the USA, starting with HI- <br /> CHEW. The "Hi-Chew" logo is advertised at all Duke University sporting events and can <br /> be seen nationally on all televised Duke NCAA basketball and football games. <br /> • Overseas partners include serving as the trademark distributor, licensee, or supplier for <br /> world-class confectionary companies such as Disney Japan, SUNKIST Growers, PEZ, <br /> Perfetti van Melle (Italy), Storck (Germany), Dare Foods (Canada) and Barry Callebaut AG <br /> (Switzerland). <br /> • Management's corporate philanthropy strives to be a "company that improves the lives of <br /> children worldwide". The firm partners with international non-governmental organizations <br /> (NGOs) in developing nations, and places a special emphasis promoting healthy nutrition, <br /> and funding for school facilities and educational supplies, especially among West African <br /> countries. <br /> • Morinaga was the first Japanese corporation to be affiliated with the World Cocoa <br /> Foundation (WCF), which was established with the objective to foster a sustainable cocoa <br /> industry and prevent the use of child labor in developing nations. This is achieved through <br /> the environmental protection of regions where major global chocolate corporations <br /> cultivate cocoa, and through economic and social development. Technical guidance and <br /> training support is provided to cocoa farmers through various programs that protect the <br /> natural and social environment. <br /> • Sustainability, Diversity & Inclusion corporate principles: <br /> The Morinaga Group's Sustainability of Morinaga I morinaga & co., ltd. <br /> Additional Company Information <br /> • Morinaga America Foods About Us: https://morinaga-america.com/story/ <br /> • January 10, 2024, Launch of Direct-To-Consumer E-Commerce Platform for Hi-Chew: <br /> https://morinaga-america.com/hi-chew-launches-direct-to-consumer-e-commerce- <br /> platform/ <br />
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