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ORANGE COUNTY <br /> SHORT RANGE TRANSIT PLAN <br /> Policy and Program TRANSIT INFORMATION <br /> Strategies CAMPAIGN <br /> Short Term recommended policies or programs that OCTS could <br /> implement in the early years of the SRTP with currently available Short Term <br /> administrative funding include: Background: Many Orange County residents do not fully <br /> ■ Alternative Fare Payment understand how to ride transit and what their transit options are. <br /> The transit information campaign would cover fixed routes, <br /> ■ Transit Information Campaign mobility on-demand, and ADA services. <br /> ■ Improve Demand Response Booking <br /> Strategy Overview: The promotional campaign would provide <br /> Medium Term policies or programs that require OCTS to apply information on services, their destinations, how to use each <br /> for additional funds include: service, and other information that is relevant to the service. On- <br /> ■ Hire Mobility Manager demand service would be a key focus, specifically around the <br /> ■ Conduct Fare Study expanded service zones and where they cover, and how to book <br /> trips would be the main emphasis. <br /> ALTERNATIVE FARE PAYMENT Improving the availability of transit information is an additional <br /> component of the transit information campaign, including the <br /> Short Term publishing of real-time travel information using live GTFS data. <br /> Background: MOD and Orange-Chapel Hill Connector vehicles IMPROVE DEMAND RESPONSE <br /> are not able to take cash as fare payment, which can create <br /> barriers for people without easy access to mobile banking. BOOKING <br /> Strategy Overview: Provide cash loading options for fare <br /> payment cards to better serve people with limited banking or Short Term <br /> smartphone access, and work to integrate with other transit Background: Riders expressed confusion about how to book <br /> agencies in the region that utilize UMO Pass. demand response trips during public feedback opportunities. <br /> Most of the confusion came around how and where to book <br /> trips—online, over phone, by app—and the application process. <br /> Nelson\Nygaard Consulting Associates 15 <br />