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ORANGE COUNTY <br /> Existing Conditions SHORT RANGE TRANSIT PLAN <br /> 3 MARKET ANALYSIS <br /> This chapter explores the underlying demand ■ Based on an analysis of travel patterns amongst all modes <br /> of transportation, most trips take place within <br /> for transit and transportation services in municipalities. There is also relatively strong travel <br /> Orange County using the region's geography, demand along the Mebane-Hillsborough corridor. <br /> demographics, and built environment. TRANSIT DEMAND <br /> The Market Analysis consists of four components: <br /> A main factor in determining the demand for transit is density: <br /> ■ Transit Demand: Looking at where people live and work, where people live and work, and how those areas are <br /> both currently and as the region grows concentrated. As shown in Figure 1, population and employment <br /> ■ Equity and Transit Need: Identifying the socioeconomic density may be used to indicate an appropriate level of transit <br /> characteristics that influence transit use and where those service. Areas that are higher density may be able to support <br /> characteristics are more common more frequent fixed route transit, while areas with lower density <br /> ■ Travel Flows: Mapping how people travel to, from, and may be better suited for demand response services. <br /> within Orange County Figure 1:Transit Supportive Land Use Table <br /> ■ Activity Centers: Identifying key destinations and trip <br /> generators for transit Residents Jobs Appropriate Frequency <br /> Land Use Type per Acre per Acre Types of Transit of Service <br /> Key takeaways from the Market Analysis include: `` <br /> �l��i eft 30-6 0 <br /> ■ Population density and transit demand is greatest in the Nei$t,ae us tran <br /> hoods �a-15 s-la Lncai Micro- minutes <br /> ssit <br /> Carrboro, Chapel Hill, Hillsborough, and Mebane areas. <br /> &h Alfffi 60 mins <br /> The rest of the county is rural, s-�o 2-s where demand-response Lew Density or lessor <br /> micro- Ritleshare Volunteer On Demand <br /> services may be more suitable than fixed-route transit. transit Driver Pgm <br /> ■ Most of the employment density is located within towns Rural'� <z a2 ¢� On Demand <br /> Rideshare Volunteer <br /> and cities and along major corridors. Service jobs make up Driver Pgm <br /> Source:Tly- <br /> the largest share of jobs in the county. <br /> These densities broadly indicate demand across contiguous areas, <br /> and act cumulatively to drive demand for transit. Clusters of <br /> Nelson\Nygaard Consulting Associates 3-2 <br />