Agenda 04-16-24; 8-f - Approval of Orange County Agreement – Freeway, Arterial, Street, and Tactical (FAST) 2.0 Study

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14 Materials for public promotion may include: Education Campaign This multi-faceted educational campaign will be a coordinated and strategic effort,with close participation from the NCDOT Communications Unit,to disseminate information,raise awareness,and promote understanding and support for a FAST transit network, particularly along Systematic Management of Adaptable Roadways through Technology (SMART) freeway and arterial corridors. Campaign materials will be designed to achieve specific educational objectives,convey important messages,and drive behavioral change among the target population as necessary.The campaign plan will outline clear objectives, the target audiences, messaging and creative content to be used, and measurement and evaluation of the campaign.Specific tools that can be used include: • NCDOT webpage content • Short educational videos • Fact sheets • Email campaigns • Social media • Press releases • Posters and printed ads for use at transit centers, DMVs,community centers,etc. • Study business cards "Meeting in a Box"Kits A"Meeting in a Box" concept is meant for stakeholders and agency or institution leaders (such as municipal, MPO, RPO, or COG staff) who want to encourage participation of their members in FAST 2.0 outreach activities. The "Meeting in a Box" includes a set of PowerPoint slides, briefing materials, and sample outreach content that stakeholders throughout the region can use to provide updates and share information about the FAST 2.0 process and outcomes.The Consultant will develop a set "Meeting in a Box" materials for up to three study milestones and will provide training as necessary to agencies who receive the"Meetings in a Box." The Consultant may also provide staff to support these meetings or other stakeholder facilitated events in the community to provide the public with an in-person opportunity to engage with the study team, learn about the recommendations, and will use "Meeting in a Box" materials. The Consultant will provide one staff member to participate in up to ten (10) pop-up events which will be organized and attended by stakeholder members. Stakeholder Engagement The Client has established two committees that will participate in guiding the FAST 2.0 project: • Steering Committee—Comprised of leadership from study partners,who will be responsible for adopting any project recommendations and deliverables, along with championing the project throughout the life of the project. • Technical Committee — Comprised of technical staff from study partners, who will be responsible to provide technical input. The Consultant will participate in,and document project-specific information,for • up to four(4)Steering committee meetings, • up to four(4)technical committee meetings,and The Consultant will be responsible for issuing invitations to participating committee members and providing meeting accommodations or web meeting platform.The Consultant will prepare committee meeting agendas, presentation materials,and develop meeting minutes,as needed. 4