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Agenda 04-16-24; 8-f - Approval of Orange County Agreement – Freeway, Arterial, Street, and Tactical (FAST) 2.0 Study
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Agenda 04-16-24; 8-f - Approval of Orange County Agreement – Freeway, Arterial, Street, and Tactical (FAST) 2.0 Study
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BOCC
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4/16/2024
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Business
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Agenda
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8-f
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14 <br /> Materials for public promotion may include: <br /> Education Campaign <br /> This multi-faceted educational campaign will be a coordinated and strategic effort,with close participation from the <br /> NCDOT Communications Unit,to disseminate information,raise awareness,and promote understanding and support <br /> for a FAST transit network, particularly along Systematic Management of Adaptable Roadways through Technology <br /> (SMART) freeway and arterial corridors. Campaign materials will be designed to achieve specific educational <br /> objectives,convey important messages,and drive behavioral change among the target population as necessary.The <br /> campaign plan will outline clear objectives, the target audiences, messaging and creative content to be used, and <br /> measurement and evaluation of the campaign.Specific tools that can be used include: <br /> • NCDOT webpage content <br /> • Short educational videos <br /> • Fact sheets <br /> • Email campaigns <br /> • Social media <br /> • Press releases <br /> • Posters and printed ads for use at transit centers, DMVs,community centers,etc. <br /> • Study business cards <br /> "Meeting in a Box"Kits <br /> A"Meeting in a Box" concept is meant for stakeholders and agency or institution leaders (such as municipal, MPO, <br /> RPO, or COG staff) who want to encourage participation of their members in FAST 2.0 outreach activities. The <br /> "Meeting in a Box" includes a set of PowerPoint slides, briefing materials, and sample outreach content that <br /> stakeholders throughout the region can use to provide updates and share information about the FAST 2.0 process <br /> and outcomes.The Consultant will develop a set "Meeting in a Box" materials for up to three study milestones and <br /> will provide training as necessary to agencies who receive the"Meetings in a Box." <br /> The Consultant may also provide staff to support these meetings or other stakeholder facilitated events in the <br /> community to provide the public with an in-person opportunity to engage with the study team, learn about the <br /> recommendations, and will use "Meeting in a Box" materials. The Consultant will provide one staff member to <br /> participate in up to ten (10) pop-up events which will be organized and attended by stakeholder members. <br /> Stakeholder Engagement <br /> The Client has established two committees that will participate in guiding the FAST 2.0 project: <br /> • Steering Committee—Comprised of leadership from study partners,who will be responsible for adopting <br /> any project recommendations and deliverables, along with championing the project throughout the life of <br /> the project. <br /> • Technical Committee — Comprised of technical staff from study partners, who will be responsible to <br /> provide technical input. <br /> The Consultant will participate in,and document project-specific information,for <br /> • up to four(4)Steering committee meetings, <br /> • up to four(4)technical committee meetings,and <br /> The Consultant will be responsible for issuing invitations to participating committee members and providing meeting <br /> accommodations or web meeting platform.The Consultant will prepare committee meeting agendas, presentation <br /> materials,and develop meeting minutes,as needed. <br /> 4 <br />
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