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Existing Conditions ORANGE CGE OUNSHORT SIT TY <br /> 3 MARKET ANALYSIS <br /> This chapter explores the underlying demand ■ Based on an analysis of travel patterns amongst all modes <br /> of transportation, most trips take place within <br /> for transit and transportation services in municipalities. There is also moderate travel demand <br /> Orange County using the region's geography, along the Mebane-Hillsborough corridor. <br /> demographics, and built environment. • Transit needs are greatest within more dense <br /> municipalities, though environmental justice communities <br /> The Market Analysis consists of four components: of concern are also prominent in the northwestern and <br /> ■ Transit Demand: Looking at where people live and work, eastern parts of the county. <br /> both currently and as the region grows <br /> ■ Equity and Transit Need: Identifying the socioeconomic TRANSIT DEMAND <br /> characteristics that influence transit use and where those A main factor in determining the demand for transit is density: <br /> characteristics are more common where people live and work, and how those areas are <br /> ■ Travel Flows: Mapping how people travel to, from, and concentrated. As shown in Figure 1, population and employment <br /> within Orange County density may be used to indicate an appropriate level of transit <br /> ■ Activity Centers: Identifying key destinations and trip service. Areas that are higher density may be able to support <br /> generators for transit Figure 1: Transit Supportive Land Use Table <br /> Key takeaways from the Market Analysis include: <br /> ■ Population density and transit demand is greatest in the Residents Jobs Appropriate Frequency <br /> P Y Land use Type per Acre per Acre Types of Transit of service <br /> Carrboro, Chapel Hill, and Hillsborough areas. The rest of AIR AIA 30-60 <br /> the county is rural, where demand-response services may Mixed 10-15 5-10 Local Micro- minutes <br /> Neighborhoods Bus transit <br /> be more suitable than fixed-route transit. <br /> e�llefe'h 60mins <br /> ■ Most of the employment density is located within towns Low Density z-1a z-5 * or less or <br /> Micro- Ritleshare Volunteer On Demand <br /> and cities and along major corridors. Service jobs make up transit Driver Pgm <br /> the largest share of jobs in the county. I a2 <2 04 On Demand <br /> Rural Rideshare Volunteer <br /> Driver Pgm <br /> Nelson\Nygaard Consulting Associates 3-1 <br />