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7 <br /> • Final study outcomes(i.e. implementation roadmap) <br /> Materials for public promotion may include: <br /> Education Campaign <br /> This multi-faceted educational campaign will be a coordinated and strategic effort,with close participation from <br /> the NCDOT Communications Unit,to disseminate information, raise awareness,and promote understanding and <br /> support for a FAST transit network, particularly along SMART(Systematic Management of Adaptable Roadways <br /> through Technology)freeway and arterial corridors. Campaign materials will be designed to achieve specific <br /> educational objectives,convey important messages,and drive behavioral change among the target population as <br /> necessary.The campaign plan will outline clear objectives,the target audiences, messaging and creative content to <br /> be used,and measurement and evaluation of the campaign.Specific tools that can be used include: <br /> • NCDOT webpage content <br /> • Short educational videos <br /> • Fact sheets <br /> • Email campaigns <br /> • Social media <br /> • Press releases <br /> • Posters and printed ads for use at transit centers, DMVs, community centers, etc. <br /> • Study business cards <br /> "Meeting in a Box"Kits <br /> A"Meeting in a Box"concept is meant for stakeholders and agency or institution leaders(such as MPO or RPO <br /> staff)who want to encourage participation of their members in FAST 2.0 outreach activities.The "Meeting in a Box" <br /> includes a set of PowerPoint slides, briefing materials,and sample outreach content that stakeholders throughout <br /> the region can use to provide updates and share information about the FAST 2.0 process and outcomes.The <br /> Consultant will develop a set"Meeting in a Box" materials for up to three study milestones and will provide training <br /> as necessary to agencies who receive the"Meetings in a Box." <br /> The Consultant may also provide staff to support these meetings or other stakeholder facilitated events in the <br /> community to provide the public with an in-person opportunity to engage with the study team, learn about the <br /> recommendations,and will use"Meeting in a Box" materials.The Consultant will provide one staff member to <br /> participate in up to ten (10) pop-up events which will be organized and attended by stakeholder members. <br /> Stakeholder Engagement <br /> The Client has established two committees that will participate in guiding the FAST 2.0 project: <br /> • Steering Committee—Comprised of leadership from study partners,who will be responsible for adopting <br /> any project recommendations and deliverables, along with championing the project throughout the life of <br /> the project. <br /> •Technical Committee—Comprised of technical staff from study partners,who will be responsible to <br /> provide technical input. <br /> The Consultant will participate in,and document project-specific information,for <br /> • up to four(4)Steering committee meetings, <br /> • up to four(4)technical committee meetings,and <br /> 4 <br />