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6 <br /> The Consultant will refine the initial concepts to develop several brand options for the client and stakeholders to <br /> review and will revise and finalize the brand up to one(1)time following a concept review meeting with <br /> stakeholders.The Consultant will use the Delphi method to collect feedback from stakeholders on the brand <br /> options, a process used to arrive at a group opinion or decision by surveying a panel of regional transportation <br /> experts.The experts will respond to several rounds of questionnaires,and the responses will be aggregated and <br /> shared with the group after each round.This process is regularly used to build consensus among a large audience <br /> and a similar approach will be used to finalize the vision and branding. <br /> Following the approval of the brand by the Client,the Consultant will prepare and submit one(1) memorandum of <br /> the brand standards to the Client,which will include a branding guidance document and Word and PowerPoint <br /> templates. <br /> Task B Deliverables <br /> • One(1)vision and goals memorandum <br /> o One(1)draft <br /> o One(1)final <br /> • One(1)brand standards memorandum <br /> o One(1)draft <br /> o One(1)final <br /> • One(1)Delphi Method memorandum <br /> o One(1)draft <br /> o One(1)final <br /> • Branding files <br /> Task C—Public and Stakeholder Engagement <br /> Public Engagement and Outreach Plan(PEOP) <br /> The Consultant will prepare and submit one(1) Public Engagement and Outreach Plan to detail public engagement <br /> efforts throughout the project.The Consultant will work with both the NCDOT Public Involvement,Community <br /> Studies&Visualization Group and the NCDOT Communication Group to develop the PEOP, in order to outline <br /> Department standard procedures and integrate national best practices.The PEOP will detail: <br /> • the goals for engagement and outreach, <br /> • target audiences and stakeholders based on a demographic analysis of the study area with a focus on <br /> equitable engagement, <br /> • an approach to stakeholder and elected official engagement, <br /> • an outline for steering committee/technical coordinating committees <br /> • the potential stakeholders and committee members invitation list, <br /> • an outline for public engagement/outreach methods,and <br /> • milestones for feedback at various phases of study development. <br /> Public Outreach <br /> Public outreach will focus on promoting an understanding of the Project and garnering public support for the <br /> Project.At up to three(3) milestones,the consultant will provide materials for public promotion. It is envisioned <br /> that the milestones may include: <br /> • Development of the vision and branding <br /> • Selection of priority corridors <br /> 3 <br />