OTHER-2023-052 Service Contract for Transportation Multimodal Plan

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DocuSign Envelope ID:569754E1-D2B6-4DBE-B14F-1579C72E692B D2 Outreach and Promotional Materials The Consultant will develop a multi-faceted outreach and promotional campaign. Outreach materials will provide the public with access to information about the project, schedule, public participation opportunities, and comment opportunities. Outreach materials content will be developed by the Consultant and approved by the Client.The following methods will be used to increase public awareness of the study and participation opportunities. Website Content: The Client will develop a webpage for the project to be hosted on their existing County website.The Consultant will provide text content to provide details about the study and opportunities for the public to be involved.The Client will review, approve, and post the content on the webpage.The Consultant will revise materials up to two (2)times. Social Media: The Client will use their social media accounts to share project information and promote public participation.The Consultant will provide two (2) unique graphics to promote the public engagement period, and up to two (2) additional graphics for use outside of specific engagement phases to provide ongoing communication about the project.These graphics will be added to a calendar which will provide details on when and what will be posted during each phase of engagement.The Client will review, approve, and post content on Facebook, Instagram,Twitter, and NextDoor. In sum, the Consultant will provide content and graphics for four (4) customized social media graphics.The Consultant will revise materials up to two (2)times. To increase social media reach,the Consultant will identify related organizations to request their participation in sharing the social media posts.These organizations may include neighboring municipalities, counties, community groups, and other local stakeholders.The Consultant will provide the stakeholders with a calendar of social media posts. E-blasts: The Consultant will develop content for one (1) a-blast to share study information with the general public.The Consultant will revise materials up to two (2)times.The Client will distribute the e-blast using a public email list. Press Releases: The Consultant will develop one (1) press release to announce study updates and public participation opportunities.The Consultant will revise the press release up to two (2)times.The Client will be responsible for identifying appropriate media outlets and distributing the press release.The Client will be responsible for any requested media interviews. D3 Public Meeting The Consultant will organize and facilitate two (2) public information meetings.These meetings will present the same set of materials and will be held in-person at two locations in Orange County. A virtual meeting can be held in place of a second in-person meeting if desired by the Client and using their subscription to an online meeting platform.The Consultant will work with the Client to determine the format for the public meetings (open house style or presentation style) prior to the engagement based on the goals and information available.The Consultant will develop a public meeting logistics guide, provide materials and facilitation, and coordinate note-taking.The Client will be responsible for scheduling meeting accommodations. Up to four(4) Consultant staff will attend each meeting.The Consultant will develop one set of meeting materials for the public meeting including eight (8) display boards with graphics and text, one (1) meeting presentation, one (1) handout, and one (1) comment card. The Consultant will print the materials, including up to 250 copies of the handout and comment card.The Consultant will provide the Client with digital files of public meeting materials.The Consultant will revise materials up to two (2)times. The Client may also post the materials on a project website to provide a convenient option for stakeholders and the public to view materials if they cannot attend the meeting. D4 Survey The Consultant will develop and implement one (1) survey to collect input from the public.The survey will be conducted during the public engagement and will focus on reviewing recommendations and collecting community priorities and goals. Printed copies of the surveys will also be prepared and distributed at public meetings. 5