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17 <br /> ORANGE COUNTY <br /> Public Engagement Plan SHORT RANGE TRANSIT PLAN <br /> During this process, all feedback will be collected, not solely feedback related to the SRTP. The <br /> project team will ensure that feedback collected is directed to the appropriate staff members. <br /> SUCCESS MEASURES <br /> A successful Orange County SRTP engagement process involves engaging individuals that represent <br /> Orange County's population. This means that the demographic makeup of participants in each round <br /> of engagement should mirror, or be as close as possible to, the demographic makeup of the county. <br /> P3 and Nelson\Nygaard will measure success in engaging individuals that represent Orange County <br /> through voluntary demographic survey questions. <br /> Additionally, data on participation numbers at events, communication method response numbers, <br /> analytics on online survey participation will be collected and continuously monitored to analyze the <br /> success of engagement activities. <br /> During this project, the following metrics will be used to measure success: <br /> ■ Engage 1 percent of residents within the study area (1,464 residents) through all outreach <br /> methods. <br /> ■ Match demographic representation in surveys with the study area demographics within 5% <br /> of each demographic category, including race, limited English proficiency, age, and income. <br /> Demographic Analysis <br /> Following each engagement activity, a Demographic Analysis will be conducted to review the <br /> demographics of those that participated. Additional data on participation, communication, and <br /> online analytics will be used to understand the number and type of people who participated in the <br /> event. Collected information from individual events will be combined into a summary report that <br /> compares individuals participating in the Orange County SRTP activities with Orange County's overall <br /> demographic profile. <br /> This comparison will also show the effectiveness of communications and outreach approaches in <br /> reaching a substantial proportion of the population. These comparisons and data will be used to <br /> draft recommendations for outreach in future project phases to encourage participation and gather <br /> feedback from a more representative proportion of the project area population. <br /> The team will collect data on how the participant heard about the opportunity through questions <br /> asking about communication methods (for example: "How did you hear about this opportunity?"). <br /> These questions will also be voluntary responses, but the data collected will assist the project team <br /> with determining what methods of engagement and communication are working and which are less <br /> effective. <br /> These evaluations of success will be conducted after each phase of engagement to ensure that <br /> project engagement goals are being met and the process stays on course. Success measures allow <br /> for an adaptation of engagement approaches as needed to ensure those that are underrepresented <br /> Nelson\Nygaard Consulting Associates 3-6 <br />