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16 <br /> ORANGE COUNTY <br /> Public Engagement Plan SHORT RANGE TRANSIT PLAN <br /> Digital Ads <br /> Digital monitor ads will be developed in addition to printed materials for display on bus and station <br /> monitors. These ads will be used to advertise project surveys and will include a QR code to take the <br /> survey and a link to the project website to learn more. Digital ads can also be shared with agencies <br /> and community partners to display on lobby monitors. All ads will be created in both English and <br /> Spanish and other languages as requested. <br /> Press Releases and Community Notices <br /> Press releases can be an effective way to increase awareness of the project. The consultant team will <br /> collaborate with Orange County staff to identify the appropriate timing and need for press release. <br /> As deemed appropriate, the consultant team will develop press release content and Orange County <br /> will be responsible for distributing press release notifications to local media outlets, with a specific <br /> focus on media outlets that serve minority populations. All community notices will be posted on the <br /> department website and are issued in accordance with County Public Notice policy. Community <br /> notification will be conducted in accordance with Title VI and related county processes. <br /> Direct Stakeholder Outreach <br /> Outreach to local businesses, organizations, and groups will be conducted by the consultant team to <br /> leverage their existing communication channels and disseminate project information to Orange <br /> County residents. The list of specific stakeholders will be determined based on the targeted <br /> audiences and will be contacted regularly to be kept informed throughout the process. A script will <br /> be created for all outreach to ensure that the language is consistent throughout the process. This <br /> outreach will assist in making community connections, targeting, and reaching underrepresented <br /> populations, and broadening the reach of outreach activities. <br /> COMMUNICATION OF RESULTS <br /> The Nelson\Nygaard team will create public engagement summaries following each round of <br /> engagement. Each summary will list public outreach and engagement activities, results from public <br /> input, and an evaluation of engagement activities. This includes but is not limited to the following: <br /> ■ Public Engagement Event Summaries and Participation Numbers <br /> ■ Notification Methods <br /> ■ Underrepresented Groups and LEP Outreach Efforts <br /> ■ Public Comments <br /> Summaries will be shared with participants from each phase of engagement, including those that <br /> subscribe to project updates via email. They will also be included on the project website. <br /> Nelson\Nygaard Consulting Associates 3-5 <br />