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15 <br /> ORANGE COUNTY <br /> Public Engagement Plan SHORT RANGE TRANSIT PLAN <br /> Paper comment forms will be created with each web-based survey to allow those without reliable <br /> access to technology or those that prefer hard copies to participate. These paper comment forms will <br /> include the same questions as the online survey and will be translated into Spanish, and other <br /> languages by request. They will be left in frequented locations, distributed to agency, business, and <br /> organization partners, and mailed or emailed to County residents that request them to ensure that <br /> all can participate in the process. <br /> COMMUNICATION TOOLS <br /> Communications and advertisements are fundamental to a successful public engagement plan. <br /> Although some of the activities (pop-up events, polling stations) are designed to engage people as <br /> part of their everyday activities, in other cases the team will need to encourage participation through <br /> advertisements. The following strategy includes both digital and traditional engagement methods <br /> that can be used throughout the project. <br /> Project Website <br /> A new standalone project website will be developed to provide access to information and materials <br /> about the Orange County SRTP project. Project information may include project updates, <br /> announcements, educational videos and presentations, promotional videos on project milestones <br /> and upcoming events, online survey links, project area maps, links to social media, public comment <br /> and meeting summaries, the project schedule, and upcoming opportunities for public participation. <br /> Documents and information will be translated in Spanish and other languages as needed and the <br /> website will be promoted in printed and electronic materials and social media posts. <br /> Social Media and Email <br /> Nelson\Nygaard and P3 will work with Orange County partners and local municipalities to promote <br /> project activities, events, and engagement opportunities via email and social media, including <br /> Facebook, Twitter, Instagram, and NextDoor. These advertisements will provide the public with <br /> project updates and opportunities for participation. The consultant team will provide a media kit of <br /> advertising content and graphics to the partners. Agency partners will post the materials on existing <br /> social media accounts and distribute them via GovDelivery email. <br /> Transit Advertisements and Materials <br /> One of the best ways to reach transit riders is by posting advertisements inside transit vehicles. <br /> Printed materials such as flyers, door hangers, posters, and brochures will be developed for display <br /> on buses and in transit stations. Advertisements and materials will be created in both English and <br /> Spanish and other languages as requested and will include a QR code or website link to complete <br /> online surveys. <br /> Nelson\Nygaard Consulting Associates 3-4 <br />