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11 <br /> 3. Project Organization 15 <br /> 4. Consultant's capability and capacity to perform project 10 <br /> 5. Community Engagement Strategy 20 <br /> 6. Total cost of proposed services 20 <br /> Total 100 <br /> 1 <br /> 2 Based on the proposal evaluation process, the review committee unanimously recommends <br /> 3 Gensler for contract award. Gensler is an internationally-recognized land planning and <br /> 4 community engagement consulting firm with a Raleigh office dedicated to the North Carolina <br /> 5 Piedmont that supports 45 staff. Gensler features the Gensler Research Institute, which <br /> 6 explores equitable design solutions to create diverse spaces for clients and communities. <br /> 7 Gensler is being supported by VHB on this project, utilizing VHB's prior experiences in working <br /> 8 with both Towns and the County on varied planning projects, most recently a Traffic Impact <br /> 9 Analysis for St. Paul's Village located at the intersection of Rogers Road and Purefoy Drive. <br /> 10 <br /> 11 Summary of Project Scope and Approach <br /> 12 The Gensler and VHB proposal is intended to assist Orange County, the Town of Carrboro, and <br /> 13 the Town of Chapel Hill with community engagement services to coordinate and manage the <br /> 14 community engagement strategy for the development of the Greene Tract Master Plan. <br /> 15 Community engagement efforts will be a central component to the master planning process and <br /> 16 will encompass innovative and inclusive community engagement initiatives, focusing on the <br /> 17 underserved Rogers Road and Eubanks Neighborhood community. <br /> 18 <br /> 19 All services on behalf of the Greene Tract must be consistent with the "mutual promises and <br /> 20 obligations" for "Public Participation and Decision-Making" established by the 2021 Greene <br /> 21 Tract ILA, including commitments to Public Engagement, Affordable and Mixed Income Housing <br /> 22 and other uses, a School Site with Public Recreation, Connectivity, and a Development <br /> 23 Agreement. These commitments are reflective of the direction staff received previously from <br /> 24 governing boards, housing partners, and the community, and were established in the 2020 <br /> 25 Resolution as land use needs and goals to promote mixed-income housing opportunities; <br /> 26 preserve environmental features; protect historical and cultural resources; promote cost- <br /> 27 effective infrastructure; incorporate school and recreation sites; and earmark development areas <br /> 28 for mixed income housing and mixed use potential. <br /> 29 <br /> 30 The project features a 10-month timeline, with 8 months dedicated to direct public engagement. <br /> 31 Over this timeline, Gensler and VHB will use a four-phased approach to provide these services <br /> 32 to the Greene Tract partners: <br /> 33 <br /> 34 o Phase A: Planning & Strategy, featuring an Engagement Strategy and <br /> 35 Communications Roadmap, and a Planning Report that includes Site Visit <br /> 36 findings, a Community Asset Map, and initial interview findings; <br /> 37 o Phase B: Engagement Implementation, featuring Design Workshop One: Vision <br /> 38 Launch and Alignment; <br /> 39 o Phase C: Synthesis & Initial Design Recommendations, featuring an Insights <br /> 40 Summary and Design Workshop Two: Community Co-Creation, that will result in <br /> 41 design recommendations for the master plan; and <br />