Agenda 12-12-23; 8-h - Approval of the Orange County Transportation Services Public Involvement Plan

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30 PUBLIC INVOLVEMENT PLAN The department will identify resources within these Communities of Concern and implement all public engagement techniques to ensure the whole community is involved in the transportation decision-making process, which includes and is not limited to: • Identify key community influencers who may be willing and able to partner in outreach efforts. • Partner with organizations/associations, non-profit organizations and neighborhood groups. • Invite members of key demographics like African American, Asian, Hispanic, Indian, and other traditionally underserved communities. • Target specialized media outlets and issuing press releases in a timely manner. • Secure translators to assist at project meetings and to translate written material. • Identify businesses, places of worship, community events, festivals, and cultural centers • Adjust meeting dates, times, and locations to fit the work schedules and/or cultural behaviors. • Consider mix of low- and high-tech ways to communicate. Reliance on email and web, for example, as primary communications vehicles, may miss some elderly and low-income households. • Consider that project teams may have to address and overcome some lack of trust — and fear — as it relates to government representatives. Continuity and regard for cultural differences and communication in the appropriate language will help in these difficult situations. • Distribute invitation flyers within communities, including home mailings, libraries, stores, and other places where residents are likely to see them. • Provide email information to local Chambers of Commerce, Parent-Teacher Associations, homeowners' associations and/or neighborhood groups. • Share information with partner agencies for inclusion on their websites, community calendars, etc. • Identify additional fee-based activities may be needed (i.e., radio or on-line ads, printing brochures, direct mail, video production, kiosks, etc.). • Advertise on Mobile Apps/Mobile text • Identify community events to host a table to distribute information. Surveys and other New Tools • Use social media to publicize meetings or events and to keep the community engaged and updated on ongoing programs or projects. • When appropriate, consider virtual community meetings that can reach a larger audience for longer periods of time. • Consider use of electronic town hall meetings allow large amounts of people to participate from their homes. Typically done through a local cable channel broadcast a presentation is given and a panel is available to answer questions the community submits by phone or web. Report Date 24