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Chelsea v. Wrexham <br /> • This event (held at Kenan Stadium on 7/19/2023) showed increased demand starting on <br /> Monday 7/16/2023 that lasted through Wednesday 7/19/2023. <br /> o Over these dates, occupancy in Orange County grew from 69.7% last year to <br /> 82.9%this year. This represents growth of 13.2 points. The highest occupancy <br /> came on 7/19 at 91.1%. This occupancy was the highest occupancy for any day of <br /> the month (by nearly 20 points). <br /> o ADR over these dates were also up significantly ($199.69 vs. $135.63). This is a <br /> variance of$64.06. <br /> o This led to increased room revenue capture over these three dates of$340,268 <br /> ($454,519 last year compared to $794,787 in 2023. <br /> • When you remove these three dates from the month of July, occupancy was down - <br /> 4.1%from 62.4% in 2022 to 58.4%this year. ADR was up $11.99 from $131.89 to <br /> $143.89. <br /> • From these changes, RevPAR grew $1.64 for the non-soccer dates. In July, revenue grew <br /> $409,300 (of which $340,268 came over the demand dates for the soccer game. This <br /> equates to 83.1% of the revenue growth in the month came in these three days. <br /> What can tourism do to contribute to the health and well-being of our communities? <br /> Laurie spoke about the need to evaluate tourism's future in Orange County and what's next for <br /> this sector of the local economy. To this end, the Visitors Bureau has hired a Durham based <br /> consultant who represents the firm, MGMY. Shelly Green will lead an online assessment of 600 <br /> local and area stakeholders to gain feedback on Orange County's strength as a tourism <br /> destination and community alignment around the tourism and hospitality industry. <br /> Guest Speaker: <br /> The tourism industry has enjoyed decades of growth and success, but today we face emerging <br /> economic, political, social and environmental pressures that are forcing us to adapt to new <br /> realities. The vision of DestinationNEXT is to provide destinations with practical actions and <br /> strategies for sustainable success in this dramatically changing world. This benchmark survey <br /> provides a framework for communities to critically assess their destination and have <br /> conversations around priorities and focus areas for the future. <br /> 2 1 P a g e CHOCVB BOD Meeting October 18 , 2023 <br />