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For Approval October 18, 2023 <br /> o Production works to redo our video. We have hired a producer and are currently updating our <br /> shoot list. The video was focused on big meeting hotels, and we are evaluating what is missing. <br /> (Meetings Video Link) <br /> o Ad agency will present on $250k plan for meetings. <br /> ■ Focused on Raleigh, Charlotte, Greensboro,New York, Atlanta, Tampa <br /> ■ Review call to action <br /> ■ Roundtable with hotels, discuss whether directing people to RFP page or meeting venue <br /> guide is preferable. <br /> o Business Travelers <br /> ■ Ad agency business traveler campaign focused on media trip advisor and call to action. <br /> ■ Information on what to do in the area focused on what to do in the area by personality <br /> (chill time,party time, me time, etc.). <br /> ■ Time out campaign targeted on trip advisor, display ads, and search. <br /> o Shelley Green with Destination Next will launch a survey about what's next for tourism in <br /> Orange County. The survey is anonymous and will help us chart the next five to ten years. The <br /> survey will seek input from staff, the board, and other key stakeholders. <br /> • Question to the board: What is the biggest challenge facing you and the mission you represent for the <br /> board? <br /> o Rebecca Mormino: Placer data on downtown Chapel Hill is up 10% from last year and people <br /> are spending longer downtown. 100 block remains a challenge on Franklin Street. Students <br /> navigate Franklin St. differently and how do we reimagine new ways for people to want to be <br /> downtown outside of nights and weekends. <br /> o John Hartman Brown: Need better adjectives for Carrboro, which has a reputation as being <br /> "cool and hip"which is outdated. We need to look at the tourism assets and think about how to <br /> remarket and differentiate ourselves from other downtowns. <br /> o Camile Berry: How does Chapel Hill attract people to see that we are not just the university. <br /> Wayfinding continues to be an issue for visitors, parking especially. <br /> o Grace Holtkamp: More people are utilizing spaces which do not match the pastoral/romantic <br /> countryside imagine. <br /> o Heidi Werner Dawson: How do we keep visitors safe and promote a perception of safety. <br /> o Tanya Moore: The University is continuing to take feedback from the campus and community <br /> on how to communicate during emergency events. <br /> New Business <br /> • Two new applicants to the Visitors Bureau Board, Sam Vadgama and Meredith Saybe. <br /> Beverly Payne The Occaneechi Band of the Saponi Nation <br /> • Occaneechi Powwow will be held on October 14 and 151n <br /> • Archaeological conservancy putting the archeological site for the Occaneechi Tribe into trust. This is 20 <br /> acres of land. <br /> • American Archelogy has an article about acquiring 20 acres. <br /> 2 1 P a g e CHOCVB BOD Meeting September 20 , 2023 <br />