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Green explained how the Destination Next study for Orange County will work. The next steps <br /> are: <br /> • 600 industry and community leaders in Orange County will be surveyed in November. <br /> • The DestinationNEXT Assessment Tool will evaluate information received. <br /> • The diagnostic tool is based on a comprehensive stakeholder survey that measures <br /> destination strength and community engagement, based on a series of 24 variables. <br /> • The survey results will plot Orange County results into a Scenario Model, which shows <br /> the specific opportunities for Orange County leaders and partners to build upon. <br /> • Information will be shared with the community. <br /> Discussion <br /> • Aaron Nelson: possible disconnect: self-assessment vs. what others think; how <br /> welcoming we think we are vs. what others think <br /> • Laurie Paolicelli: example of that, we think we are diverse, visitors ask "where is the <br /> brown?" <br /> • Laurie: Mention what other destination have done with the results—example: Raleigh's <br /> expansion of sports facilities <br /> • Possibility of using UNC sports fields, could depend on University restrictions <br /> • Shelly Green: she will try to match up other similar towns to ours as examples <br /> • Grace Holtkamp: Can there be survey questions about farms?Yes <br /> • Mark Bell: Questions not answered. 'Do not know' can be an answer <br /> • Shelly Green: A disconnect of answers can indicate a lack of communication <br /> • Challenges with the survey: 3 vastly different towns <br /> • Survey list of people to send to is very important, Aaron and Scott (Chambers) will <br /> contribute email address <br /> New Business <br /> New board seats open: <br /> Meredith Saybe accepted the At Large Seat <br /> Approved by Manish Atma, seconded by Karen DeHart <br /> Sam Vadgama was nominated for the Hotel Seat <br /> Approved by Damon Seils, seconded by Sharon Hill <br /> Karen DeHart-Associate Commissioner, NCHSAA <br /> Talked about the new government rulings, the association is not sure at this point what the <br /> total impact that these changes will have on high school athletics. Laurie gave a brief history on <br /> 3 1 P a g e CHOCVB BOD Meeting October 18 , 2023 <br />