2023-11-15 CHOCVB Agenda - Laserfiche WebLink

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Chelsea v. Wrexham • This event (held at Kenan Stadium on 7/19/2023) showed increased demand starting on Monday 7/16/2023 that lasted through Wednesday 7/19/2023. o Over these dates, occupancy in Orange County grew from 69.7% last year to 82.9%this year. This represents growth of 13.2 points. The highest occupancy came on 7/19 at 91.1%. This occupancy was the highest occupancy for any day of the month (by nearly 20 points). o ADR over these dates were also up significantly ($199.69 vs. $135.63). This is a variance of$64.06. o This led to increased room revenue capture over these three dates of$340,268 ($454,519 last year compared to $794,787 in 2023. • When you remove these three dates from the month of July, occupancy was down - 4.1%from 62.4% in 2022 to 58.4%this year. ADR was up $11.99 from $131.89 to $143.89. • From these changes, RevPAR grew $1.64 for the non-soccer dates. In July, revenue grew $409,300 (of which $340,268 came over the demand dates for the soccer game. This equates to 83.1% of the revenue growth in the month came in these three days. What can tourism do to contribute to the health and well-being of our communities? Laurie spoke about the need to evaluate tourism's future in Orange County and what's next for this sector of the local economy. To this end, the Visitors Bureau has hired a Durham based consultant who represents the firm, MGMY. Shelly Green will lead an online assessment of 600 local and area stakeholders to gain feedback on Orange County's strength as a tourism destination and community alignment around the tourism and hospitality industry. Guest Speaker: The tourism industry has enjoyed decades of growth and success, but today we face emerging economic, political, social and environmental pressures that are forcing us to adapt to new realities. The vision of DestinationNEXT is to provide destinations with practical actions and strategies for sustainable success in this dramatically changing world. This benchmark survey provides a framework for communities to critically assess their destination and have conversations around priorities and focus areas for the future. 2 1 P a g e CHOCVB BOD Meeting October 18 , 2023