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2023-11-15 CHOCVB Agenda
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2023-11-15 CHOCVB Agenda
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11/17/2023 10:42:07 AM
Creation date
11/17/2023 10:35:13 AM
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Date
11/15/2023
Meeting Type
Regular Meeting
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Agenda
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Chapel Hill/Orange County Visitors Bureau <br /> Communications Report <br /> October 2023 <br /> Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals <br /> Definite Runs: 16 91 80 276 <br /> Bureau Referenced: 12 51 34 124 <br /> Triangle: 7 129 238 390 <br /> Regional: 6 64 84 180 <br /> National: 7 28 47 103 <br /> International: 0 13 21 47 <br /> Total Media Assisted: 10 59 51 136 <br /> Media & Communications Highlights <br /> Publications/Flyers/Online Campaigns/Videos in October—2024 Visitors Guide is approved and at printer with 25,000 <br /> copies expected in December. Carolina Basketball Museum brochure is printed.New Chapel Hill Town Bus wrap is <br /> done. Updated and printed what's open sheet for November and placed in Welcome Center for walk-in visitors. CLEAN <br /> working on Souls of Chapel Hill videos with 12 shootings in early November. <br /> Work with VisitNC—Sent pitch sheet for the Visit NC New York Media Mission November 7-9. Gary Crunkleton will <br /> attend and participate in a culinary/mixology event repping Chapel Hill and NC spirits.I will be one of seven CVBs <br /> attending pitching our destination. Details in the November report. <br /> Media Relations/Travel Writers: Raleigh food influencer Raleating interested in collaboration; <br /> Charlotte NC Content Creator Shonda Ferrell interested in visit/collaboration. <br /> October Travel Media Assistance— Sent images to Triangle Relocation Guide for Story on Chapel Hill to Lynne <br /> Brandon; Sent Tar Heel Citizen info on October events with image; OutCoast Nation LGBTQ website requesting <br /> info/images on Chapel Hill and Carrboro; Our State Magazine Jazz Roundup story including Moeser Hall for February <br /> issue by freelancer Vanessa Infanzon. <br /> October Stories Appearing and/or Media Mentions—Our 10 Small Towns to Visit in the Fall in NC includes <br /> Hillsborough in The Travel website by Emily Draper; Our State Magazine Tar Heel Towns Chapel Hill Feature <br /> (web/newsletter)by Lane Russell;ACC Network/ESPN 3-Day Weekend Chapel Hill Episode premiered October 6; <br /> TravelGirl Fall magazine included advertorial on Chapel Hill, Carrboro and Hillsborough for Fall issue; Hiking <br /> Occoneechee Mountain in NC Tripping.com; 10 Most Beautiful college campuses to visit on the east coast includes <br /> UNC by Liz Rodriguez-Florido for The Travel website; Our State Magazine Towns We Love Magazine; Local <br /> Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month. <br /> October Press Release- Thanksgiving Dining in Orange County,NC in 2023 October Blogs - 1)Visit Chapel Hill& <br /> Orange County this Halloween for Ghosts,Witches, Haunted Barns&Goats 2)Fall Fashion Update: What's Trending in <br /> Chapel Hill. <br /> Other Accomplishments/Communications Activities <br /> Participated in VisitNC Webinar on Mid-Year update on October 12. <br /> Participated in Chapel Hill Downtown Partnership Board Meeting on October 12. <br />
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