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9 <br /> OnTechnical Approach <br /> Task 2: Community Engagement Strategy& All four phases will include core team check-ins, regular meetings <br /> Outreach with the Greene Tract Steering Committee, regular meetings <br /> The Team will coordinate and meet with specialized staff and with the Master Plan design team,and three(3) progress <br /> planning partners as well as attend meetings with identified presentations to meetings of the governing boards of the <br /> stakeholders as part of engagement and outreach.The goal of property owners. <br /> this phase is to enable co-production and activation of ideas <br /> and collaboration with the Master Plan design team.The Team Phase A- Planning&Strategy <br /> recognizes that this is far from the first planning effort that has In alignment with the timeline provided,we propose to start <br /> happened in this community.The engagement strategies we the project with two months of Planning&Strategy through the <br /> lead,grounded in social equity,will lean on previous planning, following activities and workshops. <br /> engagement, institutional knowledge,and work to turn these into <br /> a deliverable vision for the Greene Tract Master Plan. Data Gathering and Review <br /> The Team will collect and review key materials relevant to the <br /> The Team will develop and lead a community engagement community, including strategic planning documents and previous <br /> strategy that includes in-person workshops and monthly community engagement summaries,to understand the history <br /> e-Newsletters.Our team will lead a social equity strategy and objectives of previous work on the Greene Tract. <br /> designed to collect inclusive,effective,and meaningful input from <br /> the community.The strategy will prioritize diversity, race,and Staff and Planning Partner Alignment <br /> equity components to engage communities of color. The team will meet with specialized staff and planning partners <br /> as defined by the scope in the RFP to understand challenges, <br /> Steering Committee:Steering of the project will be done by staff opportunities,and needs.The team assumes up to(8)interviews <br /> from the three jurisdictions,in partnership with Rogers Eubanks or small group meetings to be held in person or virtually.Meetings <br /> Neighborhood Association (RENA),affordable housing partners, may stagger beyond Phase A as relevant to the design process. <br /> a representative from Chapel Hill-Carrboro City Schools,and <br /> possibly transportation/transit. Site Visit <br /> The Team will tour the existing site(s)with government staff <br /> Task 3: Master Plan Process to understand current conditions and observe community <br /> Over the course of the engagement work,the Team will develop interactions within the parks or space.Site photos and <br /> a vision statement,mission statement,goals,and objectives for observations will be included in the documentation. <br /> the future design and development of the Greene Tract.As the <br /> project moves into design and development,our background and Develop Engagement Roadmap(ongoing) <br /> experience uniquely position us to provide continued advisory We will work with the Steering Committee to identify appropriate <br /> and strategy services in coordination with the design team. channels for outreach and engagement with potential to include <br /> any of the activities outlined in our project timeline.The roadmap <br /> Scope of Work with proposed activities by phase: looks at specific engagements over time across a spectrum of <br /> We see the following phases and activities as being relevant for digital and analog channels.The roadmap is a living document <br /> the community engagement in alignment with the Greene Tract that will evolve with feedback over the course of the engagement <br /> Master Planning process: activities.The roadmap will also ultimately serve as a recorded <br /> A. Planning&Strategy history for the community and project team,tracking frequency <br /> B. Engagement Implementation and extent of engagement and outreach. <br /> C. Synthesis&Initial Design Recommendations <br /> D. Design Alignment&Ongoing Outreach Deliverables: <br /> • Engagement Strategy and Communications roadmap <br /> • Planning Report with synthesis from Site Visit,Asset map, <br /> initial interviews,and Data Gathering <br /> Gensler 1 3 <br />