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3 <br /> Criteria Maximum <br /> Point Value <br /> 1. Consultant experience as it relates to the scope of services of 15 <br /> the RFP and project deliverables <br /> 2. Technical approach to the project, proposed tasks, and 20 <br /> timeline to complete work <br /> 3. Project Organization 15 <br /> 4. Consultant's capability and capacity to perform project 10 <br /> 5. Community Engagement Strategy 20 <br /> 6. Total cost of proposed services 20 <br /> Total 100 <br /> Based on the proposal evaluation process, the review committee unanimously recommends <br /> Gensler for contract award. Gensler is an internationally-recognized land planning and <br /> community engagement consulting firm with a Raleigh office dedicated to the North Carolina <br /> Piedmont that supports 45 staff. Gensler features the Gensler Research Institute, which explores <br /> equitable design solutions to create diverse spaces for clients and communities. Gensler is being <br /> supported by VHB on this project, utilizing VHB's prior experiences in working with both Towns <br /> and the County on varied planning projects, most recently a Traffic Impact Analysis for St. Paul's <br /> Village located at the intersection of Rogers Road and Purefoy Drive. <br /> Summary of Project Scope and Approach <br /> The Gensler and VHB proposal is intended to assist Orange County, the Town of Carrboro, and <br /> the Town of Chapel Hill with community engagement services to coordinate and manage the <br /> community engagement strategy for the development of the Greene Tract Master Plan. <br /> Community engagement efforts will be a central component to the master planning process and <br /> will encompass innovative and inclusive community engagement initiatives, focusing on the <br /> underserved Rogers Road and Eubanks Neighborhood community. <br /> All services on behalf of the Greene Tract must be consistent with the "mutual promises and <br /> obligations" for "Public Participation and Decision-Making" established by the 2021 Greene Tract <br /> ILA, including commitments to Public Engagement, Affordable and Mixed Income Housing and <br /> other uses, a School Site with Public Recreation, Connectivity, and a Development Agreement. <br /> These commitments are reflective of the direction staff received previously from governing boards, <br /> housing partners, and the community, and were established in the 2020 Resolution as land use <br /> needs and goals to promote mixed-income housing opportunities; preserve environmental <br /> features; protect historical and cultural resources; promote cost-effective infrastructure; <br /> incorporate school and recreation sites; and earmark development areas for mixed income <br /> housing and mixed use potential. <br /> The project features a 10-month timeline, with 8 months dedicated to direct public engagement. <br /> Over this timeline, Gensler and VHB will use a four-phased approach to provide these services to <br /> the Greene Tract partners: <br />