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RESEARCH PROJECT COLLABORATION <br />Destination Analysts and Visit Chapel Hill will work closely together in developing and executing this website usability research <br />study. The matrix below illustrates Destination Analysts and Visit Chapel Hill’s role for this study. <br />Project Component Destination Analysts’ Role Visit Chapel Hill’s Role <br />Project kick-off •Introduce project team <br />•Review research approach, process and methodology <br />•Discuss timeline <br />•Discuss key questions to be answered by the research <br />•Share any presentation or due dates to be incorporated into project <br />timeline <br />Survey of ChapelHill.org Users •Survey questionnaire development <br />•Survey programming <br />•Provide Javascript code to Visit Chapel Hill <br />•Survey hosting <br />•Sweepstakes management <br />•Provide estimated site traffic and proportion of users who are local <br />residents vs. non-local residents <br />•Advise/collaborate on the survey questionnaire <br />•Install Javascript code <br />Research analysis and reporting •Data collection <br />•Data cross-tabulations <br />Presentation of findings •Online presentation <br />DocuSign Envelope ID: 8DB30DA7-6309-4434-9C5C-7A279259A00C