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2023-587-E-Visitors Brueau-Destination Analysts-Website Usability Study
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2023-587-E-Visitors Brueau-Destination Analysts-Website Usability Study
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Last modified
10/24/2023 2:36:22 PM
Creation date
10/24/2023 2:35:55 PM
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Contract
Date
8/15/2023
Contract Starting Date
8/15/2023
Contract Ending Date
10/16/2023
Contract Document Type
Contract
Amount
$28,500.00
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RESEARCH OVERVIEW <br />The primary objective of this Website Usability study is to identify the <br />types of content website visitors seek from Chapel Hill/Orange <br />County’s official tourism VisitChapelHill.org, and the key factors that <br />ultimately drive their destination decision. <br />In support of the research objectives and intended outcomes Destination <br />Analysts recommends conducting a Website Intercept Survey of Users. <br />The objectives and methodology are detailed in the pages following. <br />DocuSign Envelope ID: 8DB30DA7-6309-4434-9C5C-7A279259A00C
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