Orange County NC Website
RESEARCH OVERVIEW <br />The primary objective of this Website Usability study is to identify the <br />types of content website visitors seek from Chapel Hill/Orange <br />County’s official tourism VisitChapelHill.org, and the key factors that <br />ultimately drive their destination decision. <br />In support of the research objectives and intended outcomes Destination <br />Analysts recommends conducting a Website Intercept Survey of Users. <br />The objectives and methodology are detailed in the pages following. <br />DocuSign Envelope ID: 8DB30DA7-6309-4434-9C5C-7A279259A00C