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How will you <br />evaluate whether or <br />not your goals have <br />been met? <br />W e monitor closely our membership growth/retention and the size of our <br />audience. Positive trends in <br />these metrics will accurately reflect how enthusiastic both groups are. W e <br />will gather further <br />information on audience appreciation and education by noting the number <br />of views and written <br />feedback on YouTube and Facebook, and from the immediate reaction of <br />the audience at the concert as <br />well as feedback heard by our chorus members. Our Artistic Director also <br />routinely reviews live <br />recordings of our performances. The five video recordings posted by <br />VOICES two years ago during the <br />worst of the pandemic each received between 600 and 1,600 views each, <br />which we viewed as a <br />remarkable success in delivering to the public the joy of choral music within <br />restrictive conditions. <br />To improve retention, we attempt to maximize open communication <br />between chorus members and the <br />Board, particularly our President and our Membership chair, to obtain <br />valuable feedback about what <br />members love, what concerns them and how we can improve. W e have <br />several member surveys each <br />season, including one that asks members after a concert to rate their <br />experience during that season. In <br />our President’s weekly email to members, she always invites members’ <br />responses to help us gauge <br />interest and address issues. Board members wear special name tags in <br />rehearsal so that people can ask <br />them questions or discuss points directly. The VOICES website is a <br />regularly utilized resource hub for <br />members and includes a frequently updated FAQ page, practice recordings, <br />pronunciation guides for <br />non-English languages, the member handbook, and other helpful tools. <br />How well we meet our goal of including under-resourced and <br />underrepresented populations in the <br />chorus can, in part, be measured by reviewing the chorus roster. W e <br />generally ask our volunteers <br />helping at the front door of our concerts to take informal note of the <br />composition of the audience. This <br />method, of course, only gives an approximation. Formal audience surveys <br />unfortunately are often not <br />completed but we will explore how to improve our audience measurements <br />at this year’s Board retreat <br />in July. <br />DocuSign Envelope ID: A1431915-7C4E-420D-8962-502090AC2D53